Social Media Executive in London

Job Description

About the role 

We are looking for a dynamic and experienced Social Media Executive to join our team at Sibylline. 

As a Social Media Executive, you will be managing social media accounts, creating compelling content, and implementing effective campaigns to achieve our objectives.

You will also play a pivotal role in shaping our online presence and engagement strategy.

Responsibilities :

Content Planning and Scheduling:

• Develop and execute a social media content calendar aligned with the overall marketing strategy to enhance brand visibility and engagement.
• Utilise Sibylline’s established brand guide to create visually compelling graphics and imagery using design software such as Canva.
• Collaborate with team leads to create flexible, short-notice posts for developing situations arising from our reporting services.

Community Engagement:

• Monitor and engage with the audience on various social media platforms.
• Develop strategies to enhance engagement with Sibylline’s current followers and attract new followers.
• Respond to comments, messages, emails, and mentions in a timely and professional manner.

Analytics and Reporting:

• Track and analyse social media performance metrics to measure the effectiveness of campaigns.
• Prepare regular reports on key performance indicators, providing insights for improvement, and highlighting top-performing content.

Campaign Management:

• Collaborate with marketing teams to plan and implement social media campaigns (Paid/Unpaid).
• Monitor the success of campaigns and adjust strategies based on real-time analytics.

Social Media Trends:

• Stay up-to-date with the latest social media trends, tools, and best practices to continuously improve our social media presence.
• Implement strategies to capitalise on emerging trends and maintain a competitive edge.

Press Tracking:

• Seek out and record (or post) Sibylline's appearances in press outlets.
• Coordinate with the communications team to amplify and share press coverage on social media platforms.

Events:

• Assist with event planning and management, including set-up and take-down.
• Collaborate with the Content Producer to capture engaging content during events for social media distribution.

Requirements:

• Proven work experience as a social media specialist or a similar role
• Proficiency in software such as Canva, Hootsuite and social media analytics and the ability to interpret data to make informed decisions
• Proven track record of managing social media accounts, creating compelling content, and implementing effective campaigns to achieve business objectives
• High proficiency in LinkedIn management
• Strong understanding of risk consultancy or related industries (B2B)
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Knowledge of event planning and coordination
• Interest in editing software and design such as Adobe suite. 

Nice to have 

• Ability to write copy 
• Interest or experience within our Industry

Interview process 

• Initial call with our Talent Acquisition team member   

• Video call interview with our Global Director of Technology 

• A task (arranged at a time that suits you) to assess your skills

• Panel interview with Sibylline's hiring manager and members of the team 

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