Senior Producer in Welwyn Garden City

Senior Producer

Location: Client location – 2 days a week @ Tesco HQ (Welwyn Garden City)

Client: Tesco

Reports to: Creative Ops Lead

Why choose Tag?

We are the long-standing, production partner of choice that has helped brands across borders and cultures for over half a century achieve their business goals.

With 2,700 experts in 29 countries across the world, we are a global team of collaborators, innovators, and motivators.

We pride ourselves on creating empowering, safe, and supportive environments for all our employees, regardless of race, gender, sexual orientation, ability, or any other defining factor.

We embrace difference through diversity of thought, experience, and expertise to maximise potential and bring the greatest benefits for our people and our clients.

We can’t bring big ideas to life without exceptional people.

At Tag, we respect individuality and the power of the collective.

We want people to be themselves, unafraid to voice ideas, no matter how big they are or who they come from.

In June 2023, Tag was acquired by dentsu Group, Inc, though we remain a distinct brand that is led by David Kassler, Tag Global CEO, headquartered in London.

As dentsu’s acquisition of Tag significantly expands content delivery capabilities, Tag’s expertise to deliver personalized, omnichannel content in real-time and at-scale for clients remains unparalleled across the entire customer journey, unlocking marketing effectiveness and efficiency.

Tag and dentsu bring together our innovation and technology infrastructure to help solve clients’ toughest challenges.

United in business acumen, we share similar core values, company culture, and embrace a vision “to be at the forefront of people-centric transformations that shape society.

dentsu was founded over 120 years ago and proudly counts nearly 72,000 employees around the world.

Job Description

Executive responsibilities

• SME on client campaign management
• Improvement and development of department and model to lead an innovative and client focused team
• Aware of, and suggesting, technology and process improvements to develop team and solution
• Thorough planning and preparation with client services for campaigns through foresight of upcoming work
• Working with partner agency on pre-production guidance and attendance, creation of master assets and campaign handovers with the account teams and senior producer
• Preparation of cost estimates / set up costs
• Overview of portfolio of accounts they oversee
• Client facing, liaising with both agencies and clients for the global and local markets
• Involved in Pre-Production Meetings with Agencies and Clients
• Advising on post requirements ahead of a shoot/recording where necessary
• Briefing ops with campaign set-ups to facilitate localisation
• Ensure team are engaged and motivated

Producing

• Day-to-day responsibility for triaging briefs, managing projects and running campaigns
• Involved in new campaign briefing as required
• Triaging and consolidation of client briefs
• Managing project timelines for campaign briefs
• Providing clients with rate card cost estimates and timelines for all deliveries highlighting any risks and dependencies in meeting agreed deadlines, alongside any additional information you may require to execute the brief
• Briefing projects in to the various internal teams, transcreation, VO, business affairs where necessary
• Facilitate multi-channel briefs
• Manage, book and record VO sessions and manage the usage
• Maintain an up to date internal status report of all live briefs and work in production
• Ensure any broadcast related tasks are in progress and will meet timelines such as clearance, broadcast codes and usage negotiation
• Where required, ensure on behalf of the client via business affairs that usage rights are secured as per brief, advise clients when usage rights are due to expire
• Be the client’s subject matter expert, assisting with any queries, and advising how best to ensure briefs are delivered to the highest quality in the most efficient timeframe
• Creating bespoke production solution where required
• Scheduling all elements of the production including editors and sound mixing
• Ensuring all output meets client requirements, has been through QC and is approved before release to the client.
• Answering client technical queries or liaising with operators or technical staff to obtain and provide requested information
• Where necessary project work off rate card
• Where opportunities arise, seek to cross sell Tag capability across channels
• There may be a requirement to attend face-to-face briefings with clients offsite, as well as assisting with hosting clients who attend our offices in person to oversee the execution of any briefs
• Attend campaign ‘wash-up’ meetings with clients to identify future learnings to be applied to the following campaigns and build further relationships with clients
• Coach and Mentor team members, adding to a positive atmosphere with a can-do attitude

Client Development

• Develop, maintain and extend client relationships
• Manage client expectations in relation to project objectives, timelines and budgets
• Work to gain a strong understanding of the client’s business
• Build strong working relationships with clients on a daily basis

Technology

• To keep the system updated with specifications, status and costs as required.

Client Specific

• Develop an understanding of the full end-to-end campaign process and the client brand
• To consult and drive the client to the awareness of new technologies and other Tag service lines
• To develop an understanding of the client industry, products and competitors
• To develop strong client relationships within the client base
• Act as the link with other Tag business areas

Skills and Experience required

• A friendly, positive team player
• 3 plus years’ experience in a agency/production environment
• Strong interpersonal/communication skills
• Pro-active
• Exceptional client facing skills
• Committed to high-quality output and service, with an eye for detail
• Strong organizational skills, with the ability to multi task
• Good analytical and numerical skills
• Able to handle challenging situations and act appropriately
• IT literate
• Confident but not arrogant

*As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.

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