Senior Marketing Analyst in England

We are searching for an experienced and data-driven Marketing analyst to be a strategic partner to our regional Marketing teams and their leadership.

The ideal candidate will be an expert at using data to help drive GTM strategies, bringing a regional perspective to understand customer behavior, and measure marketing and GTM performance.

As a Marketing Strategy and Analytics Lead, you will be responsible for helping Zendesk achieve its overall pipeline and revenue targets by proactively identifying and solving complex business challenges.

You will be partnering with senior Marketing executives to solve the most important strategic growth opportunities, improve operational efficiency, use data to manage the business to metrics and evaluate the effectiveness of campaigns and channels with a strong focus on ROI.

The candidate should have a strong strategic mindset and communications skills and collaborate with cross-functional stakeholders to drive critical business decisions.

Key Responsibilities:

• Lead and provide recommendations on a variety of decision-making projects that will shape Zendesk future growth strategy.
• Evaluate and optimise marketing campaigns based on industry best practices, providing recommendations on performance, and deep analyses to improve engagement with marketing content, funnel metrics, and likelihood to buy.
• Help manage marketing budgets and allocate resources effectively to maximize ROI.
• Support marketing leadership on critical investment decisions.
• Act like an owner in driving strategic planning processes through data-driven recommendations (e.g. annual growth planning, headcount planning, budget planning, quota setting).
• Track business performance and provide insights and recommendations to advise leadership, crafting raw data and analysis into well-written and persuasive visual content.
• Lead development and maintenance of tableau dashboards which track the performance of the Marketing organisation globally.
• Establish strong working relationships with peers in other Operations teams and cross-functional partners (revenue operations, sales leadership, finance and SDR management) to achieve objectives.
• Stay up-to-date with the latest marketing trends, technologies, and best practices, and continuously look for opportunities to improve our marketing efforts.

Qualifications:

• BS/BA in computer science, mathematics, economics, engineering or related degree is a plus
• 6+ years experience in Marketing/Analytics
• Advanced proficiency in Tableau and SQL
• Proficiency in SAS/Python/R is a plus
• Understanding of the B2B lead to opportunity and sales process
• Strong communication and data visualisation skills; can easily create powerful visualisations that transform complex data into easily consumable, actionable insights
• Ability to effectively solve complex problems from high-priority strategic initiatives
• Experience in communicating effectively and presenting to Senior Executives
• Ability to build strong partnerships and collaborate with stakeholders
• Experience working with SDR/BDR teams is a plus
• A genuine teammate with exceptional collaboration skills for building relationships with anyone, anywhere
• A do-whatever-it-takes attitude to deliver exceptional quality on time and on budget
• Excellent organisational and time management skills, and attention to detail
• Motivation to stand out from the crowd, disrupting the norm to help the business win

If you are a highly motivated individual with a passion for data-driven marketing and a proven track record of success, we encourage you to apply for this exciting opportunity.