Senior Communications & Marketing Officer in Longshaw

Location: Hope Valley
Salary: Hidden
Recruiter: National Trust
Job Hours: Full-time

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Summary

This is an exciting opportunity to join the Peak District National Trust team as the Senior Visitor Experience Marketing and Communications Officer. Caring for places for everyone, for ever is the core of what we do. 

You'll play a key role in promoting our special places and encouraging support for the National Trust, reaching new audiences and attracting visitors to the places we care for.

What it's like to work here

You'll be based across three hubs; Ilam in the White Peak, Longshaw Estate and Edale in the High Peak. You'll be required to rotate around each site, with at least 4 days in an office or out on site for content creation.

The National Trust team at the Peak District are passionate about the work we do for both people and planet. We want to share our story with the visitors who come to the Peak District from far and wide. This means each day your role will vary from promoting a programme of events for a diverse range of visitors, to advocating for positive visitor outdoor behaviour. You’ll join a creative, supportive and high-achieving marketing and communications property team who consistently attract national press and have grown a significant organic following on multiple social media platforms.

What you'll be doing

You’ll be responsible for coordinating an effective communication and marketing plan for visitor experience and commercial activity, which helps fund our land & nature plans. You'll work alongside the other Senior Marketing & Communications Officer, whose focus is on our land and nature conservation work. Together you'll deliver a marketing and communications strategy. Working closely with the property leadership, visitor experience and consultancy teams, you'll help promote our special places and activities to encourage support, through visits, donations, volunteering and commercial activity.

You’ll help to generate positive press coverage and content to raise the profile of the places we care for, attract visitors to enjoy them and reach a variety of audiences. This will be through different formats; social, in print or on-site signage.

Building upon past successes, you’ll help to manage the property’s social media accounts, including creating new engaging content and looking for opportunities to reach new audiences. Managing effective marketing and PR campaigns for the property’s event programme across social media and other channels will be pivotal to help deliver the business plan and fund our conservation work.

Who we're looking for

To deliver this role successfully, you'll need: 

  • practical experience in a marketing and communications role across various disciplines
  • experience of developing marketing and communication plans
  • a good eye for presentation with a good understanding of brand management
  • a proven track record in creating, using and editing content across different channels based on audience insight and evaluation
  • excellent written and verbal communication skills, with attentional to detail to ensure the accuracy of information shared 
  • well organised and able to manage multiple priorities and varying pressures to meet targets and deadlines
  • understanding of relevant legislation; marketing codes and regulations, data protection, accessibility standards, copyright and model release
  • understanding of how to handle a press enquiry and contentious issues. You’ll have the ability to spot a potential story, potential risks to reputation and escalate them accordingly
  • The package

    The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

    •Substantial pension scheme of up to 10% basic salary

    •Free entry to National Trust places for you, a guest and your children (under 18)

    •Tax-free childcare scheme

    •Rental deposit loan scheme

    •Season ticket loan

    •EV car lease scheme 

    •Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts

    •Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.

    •Flexible working whenever possible

    •Employee assistance programme

    •Free parking at most Trust places


    About National Trust


    We all have a place we love. A place that inspires us. A place with its own unique and particular atmosphere. We were created to help people make the most of these very special places - and the good things that come from them.

    We're independent of Government and receive no direct grant or subsidy for our core work. Instead, our future depends on the active support and generosity of 5.8 million members, 20 million visitors, 60,000 volunteers and over 11000 people who work with us (as well as thousands who help us seasonally), as well as benefactors, tenants and other partners.

    Today, we're Europe's largest conservation organisation, with huge - and incredibly varied - responsibilities. We protect and welcome everyone to explore and enjoy some 709 miles of coastline, 250,000 hectares of land of outstanding natural beauty, 104 nature reserves, 6 World Heritage Sites. We also look after spectacular houses and gardens and one of the world’s largest and most significant holdings of fine art and heritage objects.

    We want every one of our visitors to enjoy these amazing places and have an experience they'll never forget. We want them to try something they've never tried before, to gain a unique glimpse into the past and, ultimately, to love these special places as much as we do.

    To find out more about how to become a part of this have a look at www.nationaltrustjobs.org.uk

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