Senior Brand Strategist in London

Who we are

Outfly is London’s leading acceleration agency.

Over the last 12 years we’ve been disrupting the model of traditional agencies to make something that works for the high-speed challenger brands of today.

We partner with purpose-driven startups, scaleups and established brands to deliver creative innovation and design, strategic vision and, ultimately, growth.

By combining the best of an agency and a VC (and innovating everything else), we accelerate the impact of disruptive ideas, helping businesses of all sizes to fulfil their potential.

Sounds like your cup of tea?

Phew!

Read on…

Who you are

We're on the hunt for an exceptional individual who effortlessly blends analytical prowess with creative genius — a true strategic maverick.

You're not just any thinker; you're someone who thrives on the challenge of understanding the nuts and bolts of business.

With a keen ability to conduct thorough research and intuitively grasp market demands, you find joy in unravelling complex insights, market trends, business needs and challenges, and translating your insights into strategies that help businesses thrive.

But your talents don't stop there.

You're also an imaginative creative.

You have a visionary's eye for the big picture, the confidence to materialise innovative ideas, and the focus to bring them to life.

Your role will be dynamic, collaborating closely with our Creative Director and Chief Growth Officer, and guiding and developing the rest of our team.

Together, you'll empower our partners to redefine their business and brand strategies.

Your days will be filled with leading brand strategy workshops, crafting compelling pitch decks, and developing strategic business cases for the world's most pioneering companies.

From day one, we'll look to you to take the helm of our innovation workshops, enhancing the process and independently leading these workshops within your first three months.

Our partners are the trailblazers themselves: fast-growing tech startups, scale-ups, and corporations set on reshaping the industry.

Your challenge?

To swiftly decode complex concepts, unveil the overarching connections, and distil clarity through insightful strategies.

Your goal?

To help our clients (founders and business leaders) leverage your innovative ideas to achieve their strategic priorities and help them bring home the bacon.

If you're ready to dive into the blend of strategy and creativity, we want to hear from you.

You will:

• Develop and implement comprehensive brand strategies that align with clients' business objectives.
• Conduct market research and analyse consumer insights to inform strategic decisions.
• Identify growth opportunities and create innovative strategies to enhance brand positioning.
• Act as a primary point of contact for clients, fostering strong relationships and understanding their brand vision and goals.
• Collaborate with clients to refine and evolve brand strategies based on feedback and market changes.
• Work closely with creative teams to ensure brand strategies are effectively translated into creative executions.
• Provide strategic guidance and feedback on creative concepts, ensuring consistency with brand positioning and objectives.
• Oversee the development of brand assets, including messaging, visuals, and digital content.
• Monitor market trends, competitive landscape, and industry developments to keep strategies relevant and forward-thinking.
• Conduct SWOT analyses to identify brand strengths, weaknesses, opportunities, and threats.
• Lead brainstorming sessions and workshops to inspire creative solutions and strategic thinking.
• Contribute to the agency's thought leadership by sharing insights and trends in branding and marketing.

The skills you’ll need

To enjoy this role, and succeed within it, you’ll have:

• 5+ years in brand strategy planning, preferably within a creative agency or startup environment, blending creativity with analytical skills.
• Proven success in crafting and executing brand and business strategies, turning insights into growth plans.
• Great commercial insight, with a keen ability to navigate market dynamics, identify business opportunities, and craft strategies that leverage trends for competitive advantage.
• Empathetic and clear communication style, with ability to understand and convey complex strategies effectively.
• Commitment to excellence in all aspects of brand work.
• Leadership qualities with a passion for mentoring.
• Motivation to make a positive impact and contribute to positive social outcomes.

Hopefully you’ll also have:

• A passion for purpose-driven ideas, entrepreneurship and tech
• The determination, desire and initiative to work in a fast-paced environment
• A rock solid conscience and a heart of gold

Package:

Salary: £45-50k

• 24+ days off per annum, including 3 mandated days at Christmas (plus bank holidays)
• Hybrid work model
• 40% discount on gym memberships
• £200 annual personal learning allowance
• “Work from Anywhere” Week
• Vitality private health insurance
• Headspace subscription
• 75% off spa breaks
• Free cinema tickets
• Share options for loyalty
• Cycle2Work, Tech4Work and Electric Vehicle schemes
• Working in the heart of Hackney Wick, in a brilliant new design hub
• Full-time, contracted 40 hours per week
• Hours of work are flexible, but average Monday to Friday 9:00am – 6pm. Flexibility will sometimes be required to meet business and client needs
• Two days a week working remotely (if preferred) Tuesday to Friday

At Outfly, we're committed to building a diverse, inclusive, and equitable workplace where everyone feels valued and inspired.

We believe that diverse teams lead to better outcomes, more innovative solutions, and a richer work environment for all.

We encourage applicants from all backgrounds, experiences, and perspectives to join us in our mission to disrupt traditional models and accelerate the impact of purpose-driven brands.

Outfly is an equal opportunity employer, dedicated to fostering an environment of respect, understanding, and support.

Can you see yourself in this role?

If you're nodding yes, then let's start a conversation!

Send us your CV – we're all ears and can't wait to explore the possibilities with you.