Senior Brand Manager in Reading

Location: Reading
Salary: Hidden
Recruiter: Sanofi
Job Hours: Full-time

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Job Summary:
We are seeking a dynamic and experienced Senior Brand Manager to lead the development and execution of brand strategies for our portfolio of products. The Senior Brand Manager will play a pivotal role in driving brand growth, increasing market share, and enhancing brand equity. This position requires a strategic thinker with exceptional leadership skills, stakeholders management and a passion for consumer insights.

Key Responsibilities:

  • Develop and implement comprehensive brand strategies to drive growth and achieve business objectives.

  • Lead cross-functional teams to execute integrated marketing campaigns, including advertising, promotions, and digital marketing initiatives.

  • Collaborate with sales and shopper teams to ensure a strong alignment between ATL and BLT for a best in class end-to-end execution.

  • Monitor and evaluate brand performance using key metrics and KPIs, and make data-driven recommendations for optimisation.

  • Manage brand budgets and purchase orders and invoices.

  • Cultivate strong relationships with external partners, including agencies, trade association.

  • Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

  • Experience in brand management, preferably within the FMCG and Consumer Healthy industry.

  • Proven track record of successfully developing and launching brand strategies that drive business results.

  • Strong analytical skills with the ability to interpret market data and consumer insights.

  • Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.

  • Demonstrated leadership abilities, with a collaborative and team-oriented approach.

  • Proficiency in Microsoft Office Suite and familiarity with marketing analytics tools.

  • Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

    At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability, gender identity or Veteran status.

    Watch our and check out our Diversity Equity and Inclusion actions at !

    #Sanofi #WeNeverSettle

    #SanofiCareers

    #PursueProgress

    #DiscoverExtraordinary

    #joinsanofi

    #careerswithpurpose

    #LI-CHC

    #LI-EUR 

    At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

    Pursue , discover

    Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

    At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

    Watch our and check out our Diversity Equity and Inclusion actions at !


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