Head Of Performance Marketing in London

Chestertons is known as a established property company providing expert advice and property services across London.

Established in 1805, Chestertons is one of the oldest firms of estate agents in the world, and has continued on in success through many different market conditions and changes in history. Chestertons has remained as one of the most familiar and trusted names in property for well over 200 years.

Head of Performance Marketing

Hours: Monday - Friday, 9am-6pm

Location: Euston, London (Hybrid working)

Salary:  £65,000 - £75,000

Position Overview:

We are looking for an experienced marketing professional with a minimum of ten years’ experience with a digital marketing agency background to join Chestertons and Campions’ established marketing team as the Head of Performance Marketing.

Reporting directly to the Group’s Marketing Director and working alongside the Group’s Brand team, they will lead a talented digital/performance marketing team to develop, implement and track lead generation initiatives for multiple estate agency brands under the Campions Group.

The successful candidate will be in control of seven-figure budgets and responsible for increasing leads for the business, which currently comprises five separate brands and 60 offices.

Key Responsibilities:

• Refine the existing lead generation strategy and develop marketing plans to attract homeowners and landlords to the Group’s estate agency brands and drive leads to the sales, lettings and property management divisions of the Group
• Implement processes to accurately track the performance of lead generation strategies and report back to the business
• Analyse performance metrics and market trends to identify growth opportunities and optimise lead gen campaigns accordingly
• Help lead the transformation of the Campions brands’ online presence and use of technology
• Work with the team to drive forward the Group’s email, paid search, display and social media activities, as well as the brands’ presence across the main property websites (Rightmove, OnTheMarket, Zoopla)
• Work alongside the department’s management team to manage and mentor our established team of marketing professionals, providing guidance, inspiration and support to drive performance
• Manage relationships with our performance marketing agencies, interrogating performance and working with them to trial new approaches and optimise results
• Work closely with the Group’s senior directors to identify opportunities to support with the delivery of strategic objectives
• Stay up-to-date with industry trends and best practices, integrating new approaches into our marketing efforts.

Experience Required:

• Deep understanding and experience in all aspects of Performance Marketing including Paid Search, Social, Email and Programmatic Display
• Expert understanding of the technical and analytical aspects of all relevant digital platforms
• A minimum of 10 years experience working in a similar role
• Experience of managing teams of 10+ people
• Highly analytical, with the ability to deep-dive into large amounts of data
• Has worked with multiple brands/clients, preferably within a marketing agency
• Has experience of working with companies in high growth stage

About Us

Established for over 200 years, Chestertons is a successful London-based estate agency with over 30 branches across the capital. We are a highly-respected authority on London property and take pride in our reputation as an innovative and dynamic business.

Perks That Make a Difference:

Benefits: Employee assistance programme, competitive holiday allowance + public holidays, charity matching and payroll giving, contribution towards eye care tests, annual flu vaccination vouchers, birthday leave, health cash plan plus a range of other additional benefits that are linked to specific job grades.

We are an equal opportunities employer , we welcome applications from everyone who is excited by the opportunity to join us. At Chestertons, we are committed to creating a diverse and inclusive workplace. We will thoroughly consider all applications without attention to ethnicity, religion, sexual orientation, gender, identity, family or parental status, national origin, veteran status, neurodiversity status, or disability status.

Campions

Campions is one of the fastest growing sales and lettings agency groups in the UK. It currently includes the Chestertons, Chase Buchanan, Retirement Homesearch and Campions Lettings & Management brands which collectively sell, rent and manage thousands of properties across the country every year.