Head Of Paid Media in Bicester

Location: Bicester

Salary: Hidden

Recruiter: Bicester Village

Job Hours: Full-time

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The Head of Paid Media will provide leadership, ownership and delivery of the Paid Media team’s strategic objectives. This role will cover a wide variety of tasks, including overseeing team members’ workflows, strategic planning across channels, drive operational efficiencies, coordinating the delivery of key projects, and budget management – all with the primary goal of driving qualified footfall to the flagship Village within the Collection, Bicester Village.

Key priorities will be to drive performance across all channels; further improve our position in media; and contribute to significant business growth.

KEY RESPONSIBILITIES:

Commercial

Lead a team and agency partners in all aspects of performance marketing, across Google, Meta, TikTok, Programmatic, ATL and OOH

Utilise data to make impactful business decisions, driving effectiveness and efficiency across all paid media channels

Responsible for allocating a significant media budget across all channels, optimising top-of funnel versus bottom-of-funnel appropriately in line with business objectives

Comprehensive understanding the digital ecosystem, aware of trends and technologies before they emerge. Drive creativity and innovation in use of paid media, working with the wider Social and Website teams to identify and execute opportunities relevant to Bicester Village

Drive strategic and tactical direction on innovation, particularly in key new media channels. Implement test and learn strategies and drive scalable results

Drive relevance with our target audiences across all digital channels, enhancing segmentation opportunities wherever possible

Establish Bicester Village as a Centre of Excellence within the Collection by pioneering growth through paid media, driving high-spending footfall whilst sharing best practice with the other Villages

Proven experience of successfully managing agency relationships

Track record of growing marketing investment on a measurable basis (CPA, ROI, MMM, etc) at scale

Company & People

Strong leadership and communication skills to drive recommendations, articulate trade-offs and communicate plans to senior leadership team

Attend senior leadership meetings and share high level expertise and performance, whilst also having full understanding of the detail

Lead and develop a team of two, with direct line management of the Paid Media Manager, ensuring the team are meeting both personal and business objectives

Work closely with the Head of Insights to build and maintain a best-in-class performance marketing data engine, including daily, weekly and monthly tracking of performance

Act as guardian for Bicester Village’s brand values whilst also adhering to media best practice. Work closely with the content team to bring creative concepts to life through all channels, ensuring consistency at all times

Measure and report performance against channel KPIs, making campaign comparisons as well as industry benchmark comparisons, producing top-level summary reports for senior management and analyses to inform future activity

‘Digital Cover’ over 14-16 weekend/bank holiday days per year to support the 24/7 nature of social media and retail, to ensure we’re continuing contact with guests over the weekends

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About Bicester Village

bicestervillage.com

Bicester Village is located just an hour from London. This luxury destination is home to more than 160 boutiques of world-famous brands, each offering exceptional value with savings of up to 60% on the recommended retail price all year round, from just 46 minutes from London Marylebone by train.

Together with a selection of restaurants and cafés, the Village offers luxury services that include Valet Parking, Hands-free Shopping, the award-winning Bicester Visitor Centre, and onsite tax refund and money change service.