Digital PR Manager in Folkestone

Job Description

ROLE : Digital PR Manager

DEPARTMENT : Client Services - Creative Team

LOCATION : Folkestone, Kent/Hybrid - The candidate will need to be based in the UK as they will be required to visit our office in Folkestone for training/team days/client meetings. This is a hybrid role with a minimum of three days a week in our office.

DURATION : Permanent, Full Time.

PACKAGE : £29,001 - £37,000 DOE

Sleeping Giant Media is a multi-award winning business with clients across the UK and Europe, and we’re looking for a Digital PR Manager to help us take our creative offering to the next level.

We champion diversity and flexibility, valuing each team member’s contribution to our clients’ success. If you are looking to tackle exciting challenges and build on your expertise in the creative industries, we would love to hear from you.

Overview

If you are a strategic thinker with a trusty little black book and a passion for digital PR, you could be just what we’re looking for. Our Creative Team is passionate about crafting impactful creative strategies, including PR campaigns that drive engagement and growth for our clients. 

We are looking for an experienced Digital PR Manager to join our team and lead our PR efforts across various digital channels. As a Digital PR Manager, you will be responsible for developing and executing digital PR strategies that enhance our clients' visibility and reputation online. You will work closely with the rest of the team on aligning with organic social media and content activity, as well as working with our SEO, Paid and Account Management teams to create cohesive campaigns that deliver measurable results.

About The Role

The Role :

• Develop and implement digital PR strategies to meet client objectives and KPIs

• Build and maintain relationships with journalists, bloggers, influencers, and media outlets

• Create and distribute compelling press releases, articles, and other PR materials

• Monitor and analyse media coverage and PR campaign performance

• Stay up-to-date with industry trends, tools, and best practices in digital PR and online reputation management

• Train the wider team on PR best practices, techniques, innovations etc

• Support on the creation of sales collateral and attend pitches, where applicable, for PR-related sales

• Liaise with clients on PR activity, including explaining ideas, evaluating activity, and responding to queries

The Person :

• Be confident in building new relationships with relevant media outlets/press network

• Comfortable with full campaign output - from planning (campaign ideation, sign off, planning, media list sourcing, press release prep, etc) to execution (media outreach and management, reporting, client comms, etc)

• Be an effective copywriter and experienced press release writer

• Commercial awareness, comfortable pitching to clients/supporting on sales documentation

• Excellent analytical skills with the ability to interpret data and make data-driven decisions

• Strong problem-solving skills and the ability to work independently

• Exceptional attention to detail

• Exceptional communication skills, with a knack for explaining complex concepts clearly and effectively

• Ability to handle multiple projects and priorities without missing a beat

• Excellent presentation skills

• A team player

Requirements :

• Proven experience as a Digital PR Manager or in a similar role

• Strong understanding of digital marketing, SEO, and social media

• Demonstrated ability to build relationships with media and influencers

• Experience in creating and executing successful PR campaigns

• Proficiency in using PR and media monitoring tools

• Strong analytical skills and the ability to interpret data and provide actionable insights

The Team :

The Client Services Team is made up of people from different walks of life, who all share the common goal of exceeding expectations for their clients. They are responsible for designing unique and highly technical strategies for their clients to achieve higher levels of engagement and ROI through search engine optimisation and paid search. 

We are a dedicated bunch of people in multiple phases of growth. Some have years’ experience, some are starting out in their journey. They collaborate with the wider client team on our One Team approach; this ensures we are driving growth for all our clients. Our strategy is always client first. The team all want to thrive in their environment, drive the business forward, and deliver an excellent service for their clients. 

Together :

The company itself started in 2008, and part of that success is through our values - we all have to wear CAPES. That is, we have to be a great Communicator, Accountable, Positive, Effective, and Self-Aware. To celebrate our Giant heroes, we make sure everyone is well taken care of. 

Benefits:

• Up to £37,000 depending on experience

• Opportunity to work with a diverse portfolio of clients

• Supportive and collaborative team environment

• Supported autonomy in the role

• Healthcare cash plan for you and your children, including money back on dental, optical, and skeletal services, referrals, and 24/7 access to both doctors and counsellors

• Flexible Working - WOW policy

• EAP scheme

• Free drinks, and snacks

• Office - games, gaming, sports tables

• Training, conferences, external training

• Free lunch, snacks and drinks

• Social days & nights out

• Pension

• Christmas and Summer Parties

• Involvement in charity

• Birthday's off

• Financial advice support

• Additional benefits after probation:

  • 10 days sick

  • Unlimited Holiday

Equal Opportunity Employer: We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, sex, race, disability, pregnancy, marital status, sexual orientation, gender identity or expression or religion or belief.

We welcome people from all walks of life, so if you need us to make any adjustments for you to be able to take part in our recruitment, just let us know. 

The candidate will need to be based in the UK as they will be required to visit our office in Folkestone for training/team days/client meetings. This is a hybrid role with a minimum of three days a week in our office.

PLEASE NOTE: Our interview process will involve getting in touch with you over email - never WhatsApp. And we will never ask for any payment or payment information from you. If in doubt, just get in touch.

NO RECRUITMENT AGENCIES PLEASE

Skills Needed

About The Company

We’re looking for driven, passionate, and knowledgeable individuals. If you’re just starting on your journey, you need to want to learn, to put in the effort, and to recognise opportunities. If you’re already on your career path, you need to be good at what you do, and want to help others in their journeys! But above all, you’ll need to wear CAPES - That is, you have to be a great Communicator, Accountable, Positive, Effective, and Self-Aware. This world is all about growth, and you’ll be no different.

Company Culture

In a nutshell, Sleeping Giant Media is a unique collective of highly skilled and dedicated people who support one another to achieve fantastic heights of both professional and personal growth. We want our people to feel valued, empowered, confident (and competent), and above all - like a Giant!Be a part of a team that, in the words of Nikki “doesn’t have a mean person among them - and I’ve been looking”, somewhere that "People and Culture" are not just words, but a living organism, and where you’ll be lambasted if you like egg sandwiches (Just ask Ben A).

Desired Criteria

• A passion & aptitude for Digital Marketing
• Informal or formal qualifications preferred, but not necessary

Required Criteria

• Proven experience as a Digital PR Manager or in a similar role
• Strong understanding of digital marketing, SEO, and social media
• Demonstrated ability to build relationships with media and influencers
• Experience in creating and executing successful PR campaigns
• Proficiency in using PR and media monitoring tools
• Strong analytical skills and the ability to interpret data and provide actionable insights

Closing Date Sunday 21st July, 2024