Digital Marketing Specialist in Pontefract

HYBRID WORKING AVAILABLEA growing IT business based in Pontefract is looking for a Digital Marketing Specialist to take a lead in the provision of digital marketing services and support the company's diversification strategy.The Digital Marketing Specialist will be responsible for building relationships with clients, managing their PPC campaigns and social media accounts.The ideal candidate will demonstrate strong experience managing PPC campaigns, social media management and on-page SEO. You will be adept in communicating with clients and proactively addressing their needs. The ability to work independently and take initiative is crucial for this role.WHAT'S ON OFFERSalary £35,000 - £40,000 p.a. Negotiable DOEHybrid WorkingGenerous Holiday EntitlementPension SchemeRegular Social EventsCareer Development OpportunitiesSupportive Working EnvironmentJOB DESCRIPTIONDevelop, implement, and manage PPC campaigns on Google AdsCreate, manage, and optimise social media campaignsConduct keyword research and analysis to identify trendsMonitor and analyse campaign performance dataPerform regular SEO auditsDevelop and implement link-building strategiesGenerate monthly performance reports for clientsDevelop relationships with and communicate effectively with clientsProviding client with updates, addressing concerns, and presenting new ideasStay up-to-date with the latest industry trends, tools, and best practicesCollaborate with internal teams to ensure cohesive and comprehensive marketing strategiesWHAT YOU'LL NEEDProven experience managing PPC campaigns, particularly Google Ads.Demonstrated expertise in social media marketing and managementStrong understanding of SEO principles and techniquesExcellent communication and interpersonal skillsAbility to manage multiple clients and projects simultaneouslyProficient in using digital marketing tools; Google Analytics, Google Search Console, SEMrush, Ahrefs, and social media management platformsAnalytical mindset with the ability to interpret data and make data-driven decisionsSelf-motivated, proactive, and able to work independentlyJS Recruitment UK Ltd acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. As soon as a decision has been reached, we will contact shortlisted applicants. If you are shortlisted, JS Recruitment UK Ltd will collect your personal data (which may include sensitive personal data). JS Recruitment UK Ltd will process your personal data for the purposes of providing you with work-finding services and/or information relating to roles relevant to you. We will only use your personal data in accordance with the terms included in the privacy notice which can be viewed on our website.Unfortunately, due to the high volume of applications we receive we are unable to notify unsuccessful applicants.JS Recruitment is committed to promoting equality of opportunity for all. Applications from individuals are encouraged regardless of sex, race, disability, age, sexual orientation, transgender status, religion or belief, marital status, or pregnancy and maternity.KEYWORDS: Digital Marketing, Pay Per Click, PPC, SEO, Social Media