Digital Marketing Specialist in London

Renewabl is a climate-tech startup at the forefront of renewable energy, focused on transparency, traceability and impact. We believe that we are at a historic inflection point in the industry. The corporate sector, which accounts for 2/3 of the energy emissions worldwide will not be able to reach their sustainability targets in 2030 unless we create more impactful and achievable solutions.

We are seeking a highly motivated and creative Digital Marketing Growth Specialist with a strong focus on Lead Generation . This role is pivotal in driving customer acquisition and retention through creative digital marketing strategies. Our products currently include a SaaS platform as well as a comprehensive trading environment, so this role will be initially split between driving new platform users and demo call sign-ups.

Key responsibilities

Identifying lead generation opportunities:

• Analyse our digital marketing activities and implement changes to maximise lead generation.
• Showcase our digital product engagingly, emphasising on its benefits and relevance.
• Propose new, innovative ways of targeting audiences and driving sign-ups.
• Use data from demo calls, target audience research, and campaign performance to help our team make data-driven sales and marketing decisions.

Running lead generation campaigns:

• Develop digital campaigns that appeal to our target audience, including RE100 signatories, CDP-adherent companies, SBTi-aligned corporates, renewable energy advisors, and utilities or IPPs sourcing Guarantees of Origin (GO/REGOs).
• Create and oversee creative assets, from copywriting to design briefings and sign-offs.
• Optimise campaign performance across channels (e.g., LinkedIn, display ads, email marketing).
• Coordinate with internal teams and external partners for seamless campaign execution and perfect alignment with the overall business goals.
• Implement automated flows and use LLMs to enhance resource efficiency and performance.

Testing and reporting:

• Track and report on key performance metrics for lead generation
• Apply a cycle of testing, learning, and iterating to refine campaigns
• Conduct A/B testing and scale successful campaigns
• Share insights from testing to improve marketing and sales strategies
• Continuously learn about new growth marketing and lead generation best practices

Qualifications:

• 2-5 years of experience in lead generation or a similar role
• Creative skills for developing impactful assets and campaigns
• Innovative approach to maximise lead generation and appeal to new audiences
• Strong analytical skills for data interpretation and opportunity identification
• Excellent project management skills to handle multiple campaigns simultaneously
• Tech-savvy with experience in setting up automated flows and using lead gen tools
• Experience with A/B testing and other methodologies
• Performance-oriented
• Bonus: Experience in B2B SaaS, Climate Tech, Renewable Energy, or Sustainability

What we offer:

• Competitive salary: £35,000 - £50,000 per annum depending on experience
• Dynamic and fast-paced work environment
• Collaborative and supportive team culture
• Career development opportunities with potential for fast growth
• Gym membership post-probation
• Pizza Wednesdays and other social team events
• 25 days holiday plus bank holiday
• Office in Southwark/London Bridge. As a small startup, we value our team being in the office 3-4 days per week.