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Location:
Manchester
Salary:
Hidden
Recruiter:
Lotus Bakeries
Job Hours:
Full-time
Job description
Working as part of the UK SOF, OF Europe team and working closely with Category Development and Marketing Manager, these would be some of your main responsibilities :
Help develop & implement best in class eCommerce conversion marketing plans to grow Biscoff sales across SB, SS, IC & CF across UK retailers including eTailers e.g., Ocado but excluding Amazon
Build, maintain & develop a UK SOF Biscoff Digital Activation Toolkit which identifies the most appropriate & cost effective .com “Conversion to Purchase” strategies & tactics for each customer e.g., Paid Search, Banner Ads
Manage all Retail Media Digital Marketing Activation providers e.g., dh, Citrus
Working alongside Retail NAMs, help build & deploy the perfect e-Store within customer remit
Manage all aspects of BrandBank
Be responsible for flawless, end to end individual eCommerce campaign planning, management & execution
Build & maintain a comprehensive eCommerce PCA Performance Insights library
Manage all aspects of virtual eCommerce investment budget across NAM/Marketing budgets
Profile
Alongside living our TOP values of Team Spirit, Open Dialogue, and Passion, the most important things we’re looking for from you are:
Ideal candidate:
best in class, continuous, digital marketing experience on challenger/small to medium FMCG brand
min 3-5 years practical hands-on experience of eCommerce & digital activation.
extensive, hands-on experience with min x2 top 7 FMCG retailers.
passion for FMCG
“constantly curious” mindset
exceptionally talented organisational skills.
excellent communicator with proven & solid presentation skills to retailers/internal senior personnel.
working with a fast paced, challenging business environment.
ability to adapt with constant change & unforeseen challenges in a positive, “can do” way.
Competence profile:
- Comply with required competencies linked to Lotus Bakeries’ Leadership Competence model →
- Lotus Bakeries “TOP” values
Specific knowledge:
- Highly advanced user of all key eCommerce activation platforms e.g., Citrus
- Advanced user of Microsoft Office (Outlook, Excel & Powerpoint)
Personal competences:
- exceptional accuracy/excellent attention to detail
- tenacious, reliable, positive.
- excellent written & verbal communication skills.
- excellent interpersonal skills
- thrives working within a highly networked team
- experience of working with/influencing European colleagues advantageous
Education (degree):
- requires degree
This role will be expected to travel to customer meetings at head offices throughout the UK. The role is based in Wilmslow, Cheshire.
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