Demand Generation Manager in London

About Us:

Founded in 2018, Vatix has quickly established itself as a market leader in the EHS (Environmental, Health, and Safety) SaaS sector, delivering cutting-edge software solutions to enhance workplace safety and compliance. Our comprehensive suite includes Incident Reporting, Audits & Inspections Software, Risk Management, and Lone Worker Safety tools. Based in London with a dedicated team of over 20 people split between our London office and Krakow product development centre, we serve a diverse clientele, including major corporations such as Intel, Siemens, Co-Op, and Wren Kitchens, as well as public sector entities like government agencies, the NHS, and Cambridge University. Despite our teams being spread across locations, we operate as one cohesive unit with a long-term vision for the growth of our suite of products.

About The Opportunity:

We are on the lookout for a highly skilled Demand Generation Manager (Lead) to spearhead our marketing initiatives, focusing predominantly on demand generation. This crucial role involves close collaboration with the founder/CEO and various departments to develop and execute a robust marketing strategy that drives business growth.

As the leader of our marketing team, you will be responsible for setting strategic objectives, implementing campaigns, and measuring their effectiveness. Your expertise will be vital in boosting our market presence and accelerating our sales pipeline.

Day-to-Day Responsibilities:

• Devise and implement comprehensive demand-generation strategies.
• Manage multi-channel marketing campaigns aimed at lead generation and sales acceleration.
• Collaborate with content, sales, and product teams to refine messaging and optimise outreach strategies.
• Analyse market trends to adapt strategies accordingly.
• Employ CRM and marketing automation tools to streamline marketing processes.
• Monitor and report on campaign performance, focusing on ROI and other key performance indicators.
• Lead, mentor, and expand the marketing team to support strategic goals.

What We Are Looking For:

• Demonstrated experience in demand generation or similar roles within the SaaS, software, or B2B sectors.
• At least 3 years of marketing experience, preferably in a leadership role overseeing comprehensive marketing strategies.
• Strong analytical abilities to evaluate end-to-end customer experiences across multiple channels and customer touchpoints.
• Proficiency in using CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
• Exceptional communication and organisational skills.
• Ability to manage pressure, handle substantial workloads, and meet tight deadlines.
• A Bachelor’s degree in Marketing, Business Administration, or related field; a Master’s degree is advantageous.

Life At Vatix:

• Competitive salary package (£50-55k p.a.)
• Direct involvement with senior leadership.
• Comprehensive benefits package, including health insurance.
• Dedicated budget for training and personal development and training.
• Modern tools and technologies at your disposal (we use a lot of SaaS apps internally!)
• A collaborative work environment that fosters creativity and innovation.
• 25 days of annual leave, in addition to public holidays and a pension scheme.