Customer Insight Analyst in Deppers Bridge

Location: Deeside

Salary: Hidden

Recruiter: Iceland Foods

Job Hours: Full-time

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Description

Here at Iceland we’re different.

We care.

We’re not a dull stuffy corporate.

We’re one big team.

A diverse group of people who get stuck in and work together.

If this is how you like to work then please read on.

Overview:

The primary function of the Customer Insight Analyst is to understand, monitor and report upon the behaviour of Iceland’s customers and translate this customer insight into actionable recommendations and plans to help drive and inform the Ecommerce trading strategy.

The role will cover multiple insight streams from channel behaviours, to shopping and product preferences with the output from this insight feeding into all areas of the Ecommerce team.

The Analyst will be responsible for understanding the full end to end customer journey from acquisition to loyalty and be able to identify areas of friction and opportunity within this journey.

Although the main focus of the role will be on Online trading, the team will also need to understand multiple shopping channels such as Shop and Go, Home Delivery, Over 60 etc, and how these channels combine into a multi-channel shopping experience.

Specific Tasks:

Own and enhance customer segmentation logic.

Work closely with the BI team to build data solutions to be integrated into Power Bi

Work with the data team to inform customer behavioural modelling.

Own and develop new and enhanced KPI’s and metrics for the Ecommerce team.

Use customer behavioural modelling to inform forecasting routines.

Produce high quality customer insight projects (Both self-identified and directed)

Maintain regular routines to feed customer information back to the wider team.

Identify opportunities to increase trading and loyalty within granular level customer groups/types.

Inform CRM strategy through customer information.

Use customer specific insights to articulate business and trading performance (What worked/What didn’t)

Be the voice of our customer across the Ecommerce team.

Skills:

High degree of competency in SQL. (or similar)

Good understanding of data modelling techniques.

Experience behavioural modelling.

Other skills and competencies:

Good knowledge of Microsoft Office products including a proven track record in using Excel (or similar) to manipulate/interrogate data and present findings in an understandable and engaging way.

The ability to gather, interpret and combine data from a multitude of sources and formats.

Create engaging presentations based on findings and articulate technical details to a non-technical audience.

The ability to deliver accurate, relevant, and timely information, based on solid research.

Experience in working with large and disparate data sources.

An understanding of both Qualitative and Quantitative research technology.

Make a difference to your career, we expect a lot but you’ll get a lot back in return.

We will help you grow and develop your career and give you the freedom to show that you really care.

Alongside this we can offer you:

15% discount in Iceland stores

30% discount at Club Individual Restaurants

33 days holiday (including bank holidays)

Pension (NEST)

Free onsite parking

Onsite electric car charging ports

Subsidised staff restaurant and Costa Coffee

Christmas vouchers

Refer a Friend Scheme

Christmas Savings scheme

Discounted dry cleaning

Long service awards

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About Iceland Foods

iceland.co.uk

Iceland Manufacturing Ltd is part of the Iceland Foods Group who in 2014, were voted in the Sunday Times as “Best Company to work for in the UK”.
We've recently won a Judges Special Award in the Food Manufacture Excellence Awards 2021, and our BRC rating in February 2021 was AA.

We're passionate about what we do and committed to attracting and developing the very best people. We have all our teams on one site, from Operations, Engineering, Technical and NPD to Finance, HR and Supply Chain

Based at our site in Gorton, Manchester we manufacture ready meal products for Iceland Stores and are embarking on an exciting period of growth during 2021 and beyond.

Interested in working for our team? See current vacancies on our newsfeed - or send your CV and the type of role you'd be interested in to hr@icelandmanufacturing.co.uk