Creative Strategist in UK

Application deadline: 25/03/24 Job Types: Full-time, Permanent Salary: £30,000 - £35,000

For You Advertising is the leading and fastest-growing TikTok marketing agency in the UK. Focussed on helping companies take advantage of the TikTok revolution, servicing high-growth companies across DTC E-commerce, SaaS and a number of other verticals.

We are seeking A-Players to join our team of high-performance marketers. Our mission is to be the UK’s most renowned TikTok marketing agency, pushing brand owners to new heights they never thought possible and we want you to be apart of this journey. We hope for someone to come in and inject their experience to help lead and grow our rapidly expanding agency.

Working alongside our Tiktok marketing team, your focus will be around coming up with creative user-generated content ideas for the multitude of brands we work with. You will play a central role in helping manage micro-influencer relationships and help drive brand partnerships with creators on the platform. You will also be a key player in helping lead brand development across our client's Tiktok accounts.

We are looking for a confident and organised creative who can inject their passion and knowledge of Tiktok and marketing into our young team.

Key Responsibilities:

• UGC Management - You will be responsible for ensuring we deliver UGC Tiktok content consistently for each client account. You will be the main point of contact for clients’ creative needs, ensuring all creative KPIs are met and managed. You will be working closely with Tiktok creators to ensure the UGC content created is of a high and commercially viable quality. Strong organisation and consistency in updating our creator spreadsheets is imperative.
• Influencer management: You will lead the hunt to help create partnerships with brands and creators. This will include finding creators who are authentic to each brand, managing creator relationships, ensuring UGC content is delivered on time, and also negotiating terms in line with our budgets.
• Creative: Actively contribute and collaborate on the TikTok creative strategy for a multitude of brands. You will not only help lead our internal Tiktok brand development sessions but also will communicate ongoing creative TikTok ideas to each client.
• Research: You must consistently be aware of upcoming trends on TikTok and up-to-date with potential new content angles.

Ideal candidates will be able to:

• Manage clients’ expectations with UGC creative - Strong communication of the creative process and ongoing changes to influencer relationships.
• Show exceptional communication skills in order to manage both client and creator relationships to ensure all content that is produced is on brand and in line with briefs.
• Have a deep passion for and understanding of the TikTok platform, the algorithm, emerging and existing trends, and what brings success for brands on the platform.
• Ensuring we are hitting monthly UGC deliverables for each client account.
• Have a deep understanding of the difference between a piece of organic creative designed to get views, and a piece of UGC that needs to drive conversions.
• Be confident in leading content and creative strategy across TikTok organic and paid.
• Manage creator spreadsheets effectively, keeping them organised and consistently updated.
• Implement best practices and contribute to team knowledge sharing.
• Understands clients’ business and the KPIs.
• An understanding of how to effectively feedback creators to develop and improve their UGC creative.

What's in it for you?

• You will be part of a world-class team, made up of high-performing, motivated individuals.
• Join the fastest growing Tiktok Growth Agency in the UK.
• You will learn how brands succeed and grow revenue via TikTok.
• Ability to work from any location - with flexible working hours.
• Extra holiday - take your birthday off.
• Ability to progress into leadership roles.
• Company pension scheme.
• Structured training and development.
• Lots of team building activities.
• Annual salary reviews.
• Monthly team incentives.

Who is this for?

• Experience managing digital marketing projects.
• A strong understanding of social media and TikTok from a commercial angle.
• 2+ years of agency experience.
• Experience working and communicating with influencers.
• 6+ months of hands-on experience with the TikTok platform.
• Highly organised individuals - willing to push others to deliver.
• Ability to conduct in-depth research and strong pattern recognition.
• Excellent communication and writing skills.
• Ability to understand human psychology, sociology & why people buy things.
• Leadership & team management experience is a bonus.
• Needs to be passionate, enthusiastic, and personable.
• Needs to have skills in client management and communication.
• Self-motivated and the ability to take initiative under pressure.