Senior Paid Media Executive in Leeds

At Evri we understand that searching for your first job, your next job, or that big promotion is a huge milestone.  Here at Evri we always think about what it’s like to be in your position when making those big decisions. It takes courage to make change happen in your life, and we’re here to help you with that.

We’re here for the first step, the next step, and the big step.

You’re not just a number to us. You’ve got to know you’ll love working here. It’s as important to us as you ‘being the right fit’. We want to help you feel  what it’s like to work at Evri, to see the value you can bring to any of our roles, and how we can help you grow.  We’re never one-size-fits-all. Our careers are as unique as you are. 

We are looking for a Senior Paid Media Executive  to join our Evri Send team, in our eCommerce area. You will work with the Senior Acquisition Manager to drive customers to the Evri website using a range of acquisition strategies and expertise in leveraging channels such as programmatic display, paid social, affiliates and paid search. Initially, this role will have more of a focus on our programmatic display and affiliate channels, so having experience across these specific channels is key.

You will understand customer behavioural trends to optimise customer targeting, conversion and AOV from each channel to maximise return on investment. You will also use retargeting to improve new acquisition and to engage and retain previous and existing customers.

You will be accountable for:

• Delivering best-in-class Programmatic Display, Paid Social and PPC campaigns to grow domestic and international acquisition for each of our target segments; from single parcel senders to regular high-volume shippers. You will help implement the plan to target these specific audiences, steer them to the website and convert them into sender
• Creating, implementing, and testing campaigns with a high attention to detail across various platforms including Google Ads/SA360, Microsoft/Bing Ads, DV360, Facebook Ads and LinkedIn Ads.
• Day-to-day management and optimisation of the programmatic display channel via the DV360 platform. You will make recommendations on improving account performance through better audience targeting, ad placements and creative testing.
• Managing our 3rd party ad management platform to help us drive better performance from our display impressions.
• Supporting the team to drive a ‘test and learn’ approach across all paid media ad copy and creative.
• Effectively collaborating with marketing and in-house designers to develop creative content, landing pages, other assets for campaigns, ensuring alignment with brand messaging.
• Getting the maximum from our affiliate agency and setting clear KPIs to improve channel performance in order to achieve the commercial targets in plan.
• Using Paid Media and promotions to retain and grow value from existing customers and get previous customers re-engaged and back onto the site.
• Performing daily budget checks to ensure spend targets are being me
•  Regularly reporting paid media performance to senior stakeholders.
• Carrying out campaign performance analysis and communicating campaign progress and results to team members.
• Working with our Analytics Manager to ensure paid media tracking and reporting is set up and working correctly via campaign manager and GA4.
• Actively contributing to weekly and monthly meetings whilst keeping abreast of industry news and updates.

To be successful in this role you will require the following…

• Degree qualified or equivalent
• Google Ads certifications or other paid media qualifications (desirable)
• 2+ years' experience in a dedicated Digital Acquisition, Conversions, Performance Marketing role within a consumer facing (B2C or C2C) eCommerce environment.
• Strong knowledge across Paid Media (Search & Social), Display, affiliates
• Track record of growing channels and a customer base
• Experience managing digital agencies effectively (desirable)
• Previous experience with SA360, Campaign Manager, DV360 and the wider Google product suite (desirable).
• Good experience working with paid media platforms such as Google Ads, Bing, FB Ads Manager, Programmatic etc. and skilled user of Google Analytics
• High proficiency in Excel and manipulating data from multiple sources
• Previous work experience in a retail environment (Desirable but not essential)
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We encourage flexible working to fit your individual needs, as well as the team’s - that could be from the office, from home or a mixture of both.

We also offer excellent benefits such as 26 days holiday plus bank holidays, annual bonus if all criteria are met, great pension, a range of retailer discounts from our clients and much more.

At Evri, we know we only grow if our people do too. That’s why we’re committed to building a truly inclusive and diverse workplace where everyone can bring – and be – their whole authentic selves. We’re on a journey to better represent the customers we serve around the UK. We’re committed to removing barriers and ensure that each person at Evri is valued for who they are, and what they bring to our business.

We are Evri. Where everyone is welcome.

We’re excited for the future. Let’s deliver it together.