Senior CRO Executive in Brighton and Hove

Location: Brighton

Salary: Hidden

Recruiter: RocketMill Ltd

Job Hours: Full-time

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Here's what we need

As RocketMill’s Senior Conversion Rate Optimisation (CRO) Executive, reporting to our CRO Manager, you will play a crucial role in supporting our CRO Programme. In this new role for the team, you will ensure we deliver exceptional performance by methodically applying quantitative & qualitative analysis, behavioural insights, UX innovation and technology to enhance our clients’ digital experiences. Using expertise in a range of analytical tools and AB testing platforms, and applying knowledge of human behaviour, you will be responsible for leading successful optimisation initiatives on behalf of our clients.

Work remotely, or from our offices in Brighton and London Read more

Key Responsibilities

Effectively combine skills in digital analytics, statistical testing, user research, and behavioural economics to identify and deliver incremental improvements to our clients’ digital experiences

Produce client-facing reports for conversion audits and completed experiments, with an emphasis on transferrable learnings and their practical applications

Brief UX colleagues to create wireframes and test designs that meet the hypothesis to enable the creation of testing variants

Brief experimentation builds and QA requirements to our development partners

Monitor AB tests within the testing platforms, confident in correctly concluding and analysing the results of an experiment

Maintain a high standard of work and be responsible for the successful delivery of CRO campaigns for your clients

Ensure each of your clients have a thorough plan of activity that is well-reasoned, documented, and communicated effectively

Collaborate with the Data & Insight team to support you with high quality data for your analysis, customer and market insight, data science, and technical implementation of technology

Where applicable, coordinate effectively with other service lines, external contractors, and client stakeholders to deliver campaigns efficiently

Proactively identify opportunities to deliver additional value for clients

Be informed of industry trends and identify and contribute ideas to improve RocketMill’s Conversion Rate Optimisation product

Skills Profile

An experienced CRO Executive, you will have the ability to identify and prioritise research and testing opportunities according to the client’s objectives & you will have the technical expertise to support robust experimentation processes

Highly capable with testing technology, web analytics, experiment design, behavioural analysis, and statistical analysis

Ability to design robust experiments with an appropriate hypothesis, treatment, methodology, and KPI

Experience in a variety of qualitative and quantitative digital analytics tools such as Google Analytics, Hotjar, SessionCam, ContentSquare and User Testing tools

Sound experience in any AB testing platforms such as Google Optimize, Webtrends Optimize, Convert, VWO, Optimizely or Adobe Target

Good working knowledge of Google Analytics and/or Adobe Analytics

Experience in designing effective questions for use in polls and surveys

Accountability, drive, intelligence, and passion

Ability to clearly articulate results and insight in ways that make sense to others, both through written reports and client-facing presentations

Ability to identify and articulate valuable short and long-term opportunities to colleagues and clients

Excellent team collaboration and interpersonal skills

Excellent written and spoken English, excellent presentation skills

Excellent communication, collaboration, and interpersonal skills, with the ability to manage multiple client accounts and their technical and non-technical stakeholders

An understanding of RocketMill’s other services and how they interact with our CRO activities

Desirable

Website and/or user experience design

Google Cloud Platform

Data visualisation

Server-side testing methods

Personalisation technologies and methods

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About RocketMill Ltd

rocketmill.co.uk

RocketMill is proud to be an independent, full-service digital marketing agency that puts its people first. As a result, we've been named the Best Company to Work For in London and the Best Agency to Work For in Q3 2023 by Best Companies.

We've also been recognised as one of Campaign’s 50 Best Places to Work (five years running!), and won Agency Team of the Year at The Drum Marketing Awards EMEA 2023.

Our client base includes Orveon, Kimberly-Clark™, The Telegraph, Dropbox, Mark Warner and HomeServe, who we partner with to deliver best-in-class results.

We believe creating long-term relationships is key to this success.
When it comes to relationships between our clients and their customers, we focus on creating value for people by enriching the experience the audience has with a brand.

We achieve long-term relationships with our staff by understanding them as people, educating them and empowering them to consistently innovate, and with passion.

At RocketMill, this focus, this heart, this success, is all made possible by putting people first.