Senior CRM Manager in London

Blue Light Card. Individually great, together unstoppable

The Role and the Team

There’s never been a better time to join the team at Blue Light Card.

We continue to grow rapidly in the UK and have launched in Australia, and as a result, we have an exciting opportunity for an experienced Senior CRM Manager to join the team and help us accelerate our path to automation and scalability so we can better serve our members.

We do the right thing, challenge the status quo, deliver on our promises, bring out the best in each other and treat others how we wish to be treated. If this resonates with you then we encourage you to apply to join our team at Blue Light Card and contribute to our mission.

What You’ll Do

• Be the subject matter expert on all things CRM data and Braze, levelling up the team where needed and acting as the sponsor for upgrades to our systems or data internally
• Own the roadmap and execution for lifecycle and triggered end-to-end, identifying areas of opportunity through insights and data. This includes requirement gathering, coordinating with stakeholders for data points and tooling upgrades, monitoring performance and triage issues
• Alongside the Head of CRM, own relationships with 3rd parties, staying up to date with developments and bringing knowledge back into the CRM team to leverage best practices and new tooling
• Coach and mentor CRM Managers, supporting them with delivery of their projects

What You’ll Bring

• Expertise in CRM/retention/lifecycle marketing in a digital first or tech environment, operating in scalable and automated environment
• Super user of Braze, including understanding of Liquid and Connect Content to personalise comms, with a proven track record of building automated flows and experiments in Braze
• Data orientated with a strong automation background, with knowledge of data schemas, automation strategies, personalisation tactics and building on integrations with 3rd parties
• MVP mindset, with the ability to iterate based on data
• Line management experience with a good understanding of team processes, prioritisation and resources management
• Proven record of independently solving complex and ambiguous business problems
• Ability to drive initiatives forward from early inception all the way to roll-out; collaborating with teams cross functionally
• Previous experience with Amplitude, Tableau, Figma or deliverability platforms would be desirable

Our Culture

Our members, partners and colleagues are at the heart of everything we do.

Our colleagues are integral to helping create the unique experience we deliver, so we’re genuinely committed to creating a place where our team love to work, and people want to join. We work as a team and try to have a bit of fun while we do it, and we recognise the importance of culture and the positive impact it can have on performance for you, the team, our organisation and our members. We believe in attracting the best talent no matter where you are, and have a hybrid working model, with colleagues based in London, the East Midlands and around the country.

We're also officially recognised as a Top 100 Great Place To Work UK, one of the UK's Best Workplaces for Wellbeing, Top 100 Best Workplaces for Women and recognised as investors in wellbeing by Investors in People.

What We Offer

• Hybrid working
• 25 days plus public holidays, buy and sell and an additional day off for your birthday
• A company bonus scheme
• Great social events e.g., Christmas party, family fun day, summer party, sports matches
• Learning and development opportunities
• Group auto-enrolment pension plan
• Enhanced maternity, paternity, sick pay
• Company funded private medical insurance
• Healthcare cashback plan
• Employee assistance programme (including mental health support)

Modern office space with onsite gym including access to free HIIT & stretch classes, games area, chill-out areas, book club, and more, when you visit our HQ in Cossington

#LI-Hybrid