Senior CRM Manager in London

Location: London
Salary: Hidden
Recruiter: TravelPerk
Job Hours: Full-time

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Role

We seek a Senior CRM ManagerCRM Director to establish the CRM function from the ground up As the CRM Director you will be instrumental in developing and implementing comprehensive strategies that enhance customer satisfaction and retention and drive revenue growth through effective monetization initiativesnbsp;

As the leader of CRM you will have a holistic view of the customer lifecycle You will collaborate with other customerfacing teams like Sales Customer Care and Product Marketing to deliver a coordinated approach to CRM strategies that drive business objectives

What will you be doing?

  • CRM Strategy Development: Devise and implement a comprehensive CRM strategy to increase customer activation engagement and retention prevent churn and drive revenue Collaborate with crossfunctional teams to understand and incorporate their needs into the CRM strategy Your strategy will also include customer onboarding and regular customer communications like product updates or upsellsnbsp;
  • Customer analysis: Analyze customer data to derive actionable insights that inform initiatives for the CRM strategy Ensure accuracy and alignment of data definitions across stakeholdersnbsp;
  • Segmentation and Targeting: Develop and refine customer segmentation strategies for targeted and personalized CRM campaigns Leverage insights to tailor strategies accordinglynbsp;
  • Campaign Optimization: Work closely with other key departments including Marketing Product and Sales to integrate CRM data into their workflow
  • Customer Journey Mapping: Create and optimize customer journey maps to enhance the overall customer experience Identify touchpoints for improvement and implement strategies to maximize customer satisfaction and retention
  • Technology Integration: Evaluate select and integrate CRM tools and technologies to enhance overall efficiency and effectivenessnbsp; Stay abreast of industry trends and emerging technologies to ensure the company remains at the forefront of CRM innovation
  • Performance Analytics: Establish key performance indicators KPIs for CRM initiatives and regularly report on the effectiveness of strategies Utilize analytics to measure and optimize the impact of CRM efforts on revenue and customer retention

  • What will you need to succeed?

    Proven experience in CRM ideally within the B2B or travel industryProven track record of driving revenue growth and improving customer retention through CRM initiativesStrong analytical and problemsolving skills with the ability to translate data into actionable strategiesExcellent communication and collaboration skills to work effectively across teamsIndepth knowledge of CRM systems and best practicesnbsp;Strong project management and organizational skillsCustomer io Salesforce Zendesk Marketo

    Our Benefits

    Competitive compensation including equity in the company; Generous vacation days so you can rest and recharge; Health perks such as private healthcare or gym allowance depending on location; Flexible compensation plan to help you diversify and increase the net salary; Unforgettable TravelPerk events including travel to one of our hubs; A mental health support tool for your wellbeing; Exponential growth opportunities; VolunteerPerk We offer 16 paid hours per year that you can use to give back to society by volunteering for a charity of your choice Work from anywhere in the world allowance of 20 working days per year

    nbsp;

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