Sales Director in London

Sales Director

Are you a strategic sales leader with a deep passion for luxury wines and spirits, ready to drive growth for an industry-leading brand?

Do you have a proven track record in developing high-impact sales strategies within the premium beverage sector?

Are you ready to lead multiple sales teams and shape the future of a prestigious luxury brand?

MacGregor Black is partnering with a Luxury UK-based Wine & Spirits company to recruit a Sales Director . This permanent role is based in London , and requires flexibility to travel as needed.

Key Responsibilities

• Develop, initiate, and implement the company's sales strategy, ensuring alignment with long-term business objectives and brand integrity.
• Maximise overall sales performance, driving revenue growth across On-Trade, Off-Trade, International, and Travel Retail channels.
• Lead, motivate, and mentor a diverse global sales team, fostering a culture of high performance and accountability.
• Cultivate and maintain strong relationships with key clients, distributors, and retail partners to secure and expand distribution networks.
• Oversee the negotiation of commercial agreements, ensuring profitable terms and strong partnerships.
• Work closely with senior management to identify and capitalise on new business opportunities, optimising current resources and justifying additional investments when needed.
• Manage the sales budget, including forecasting, monitoring pricing strategies, and implementing cost-saving measures to ensure profitability.
• Conduct market research, analyse competitor activities, and adjust sales strategies accordingly to maintain a competitive edge.
• Collaborate closely with the marketing team to bring brand plans to life, ensuring consistent, high-quality execution across all sales channels.
• Regularly review sales performance, utilising sound commercial data to inform strategic decisions and drive continuous improvement.

What are we looking for?

• Extensive experience in a senior sales leadership role within the luxury wine, spirits, or champagne sectors.
• Proven track record in creating and executing successful sales strategies, with a strong focus on new business development.
• A robust network of high-profile industry connections and an in-depth understanding of luxury market dynamics.
• Demonstrated success in leading and developing high-performing sales teams.
• Strong negotiation, communication, and financial management skills, with the ability to influence stakeholders at all levels.
• Highly self-motivated, collaborative, and committed to upholding the highest ethical standards.
• WSET or equivalent wine qualifications are highly desirable.

Competitive Salary & Benefits Package.

If you are a dynamic leader with a passion for luxury wines and spirits, and you have the skills and experience to drive commercial success across multiple sales channels, we would love to hear from you.

Please send your CV and cover letter to Kieron Hall today.