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Apply NowProduct Marketing Manager in Manchester
Location:
Manchester
Salary:
Hidden
Recruiter:
MAG
Job Hours:
Full-time
The Role
:This is a brand new role to join our Product Marketing team! Our new Product Marketing Manager will be responsible for supporting the Head of Product Marketing in producing product marketing strategies for CAVUs B2B solutions and support the development of strategies for our range of physical Passenger Experiences. You will support on delivering the go to market plans of all our solutions but with a focus on B2B, working with the wider Marketing, Product and Business Development teams to deliver these plans internationally.
You will need a strong understanding and experience of creating clear product positioning, with concise and effective messaging and utilising data driven insights to drive marketing activity. You will need a strong understanding of the market, competitors and of customer wants and needs to balance and inform marketing activity.
What Will You Do?
Develop and execute B2B and B2C product marketing campaigns to drive product awareness and sales
Use customer insights and competitor intelligence to develop product positioning and key messaging
Conduct market research to understand customer needs and trends and analyse market data to make recommendations on product pricing and promotions
Work closely with our Brand team to inform and build marketing activity
Work collaboratively with a wide range of stakeholders, including our Product and regional Business Development teams
Provide progress updates and performance measurement of marketing activity through tracking and measurement
Be the evangelist, internally and externally, for CAVUs full range of solutions and drive forward their success
Why MAG?
The role
What will make you successful in the role?
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