Planning Executive in Wiltshire

AV Executive, VCCP Media

Delivering AV campaigns for our clients

VCCP Media

The beginning of 2024 saw VCCP Media undergo a significant change in leadership. James Shoreland (CEO) and Will Parrish (CSO) joined after 6 years at Initiative Media together. They are looking to replicate their success at Initiative at VCCP Media. In the short time they have been here they have worked with the agency to win bigger and bigger domestic business (Wiltshire Farm Foods, esure and Sheila’s wheels) as well as strategy assignments in other markets and other parts of the VCCP Group (Sage Communications strategy and Mas in Miami). They have done this by identifying how to connect VCCP Media’s specialists (AV, SEO, paid social and PPC) to strategy, planning and indeed creative. We now have a strong pitch narrative and a clear set of services.

The challenge is now managing the new demand for VCCP Media without losing focus of the plan to change the industry by being revered for its work. As the agency grows we need to iterate the services we offer. We are connecting clients to all the VCCP Group provides while leveraging the exciting opportunities for advertisers in the media landscape and beyond.

This is about more than just increasing work capacity. This is about bringing to life the energy and passion we have for integration and ensuring our clients can see one of our core beliefs come to life - it only works if it all works. We must evolve in that direction to avoid becoming just another beige media agency.

What we are looking for:

You will work within the AV team across multiple clients, from taking in briefs and planning campaigns to buying and reporting. This will involve recommending the best channels for each brief, speaking to media owners, analysing data and presenting work to clients in the form of airtime schedules, planning documents and campaign performance.

Each of these elements will involve working with everyone across VCCP Media, whether it is the planning teams, other Channel and Strategy teams or liaising with finance. Work will be carried out with support and assistance from an AV Manager.

Core skills:

• Manage the buying and optimisation of live campaigns across linear TV, VOD, radio, podcasts and cinema
• Daily reporting of live campaigns and contribute to ad hoc and mid/post campaign analysis
• Building and maintaining media owner relationships
• A primary point of contact for schedule amends and applied optimisations
• Identifying problems/threats and escalating to manager
• Being a good administrator and able to support the team in day to day output
• Being proficient with key campaign management and reporting tools
• Building knowledge of the wider media marketplace

We’re looking for someone who is:

• Determined and proactive. A quick and willing learner
• Comfortable with excel and has good maths skills (in particular working with percentages)
• A good administrator who can support the team in day-to-day output
• Excited to gain knowledge of the wider media marketplace
• Ensures that processes are rigorously adhered to with greatest attention to detail
• Able to multitask numerous projects
• Able to build relationships both internally and with key contacts and suppliers
• Can foster good team dynamics and team spirit across the agency
• A supporter and contributor to internal company initiatives – gets involved!

VCCP DE&I Statement

We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. If you require any adjustments during the application or interview process, please let us know via