Paid Search Manager in UK

We’re seeking a Paid Search Manager with exceptional expertise in Google Ads campaign management (Search, Display & Video) and Microsoft Ads to join our fast-paced, dynamic team. If you want to elevate your career in digital advertising and expand your skills across these key platforms, this role is perfect for you.

Modern is an award-winning B2B digital consultancy. We’re strategic, digital natives with a passion for engaging B2B audiences across all digital platforms. We’re deep thinkers with the ability to always bring something new to the table, whilst delivering marketing programmes to the highest standards with award-winning results. Our clients include some of the world’s most innovative technology companies.

As a Paid Search Manager, you will develop and execute top-tier digital advertising campaigns for B2B clients, handling media planning, optimization, budget management, ad operations, performance analysis, and conversion tracking. You'll manage multiple accounts, ensuring prompt delivery and making strategic recommendations.

Key Responsibilities

• Develop and execute high-impact digital advertising strategies across Google Ads (Search, Display & Video) and Microsoft Ads for multiple B2B clients.
• Plan and optimise media strategies to maximise performance and ROI.
• Manage and track budgets, ensuring cost-effective ad spend and ROI.
• Analyse performance metrics, alongside GA4 and CRM data to continuously optimise campaigns.
• Strategy, implementation, and management of integrated digital campaigns.
• Familiarity with programmatic platforms like DV360, StackAdapt and Rollworks would be beneficial.
• Test conversion tracking using Google Tag Manager/GA4.
• Conduct competitor research using tools like SemRush, SpyFu, and more.
• Ensure meticulous attention to detail to maintain high-quality outputs across all deliverables.

Skills and Experience

• 3+ years of experience in Search advertising.
• Proven expertise in media planning and optimising, paid search campaign optimisation, performance reporting.
• Hands-on experience with platforms such as Google Ads, Microsoft Ads, DV360, Google Tag Manager, and Google Analytics 4.
• Strong project management skills and the ability to handle multiple campaigns simultaneously.
• Excellent analytical skills for performance analysis and campaign optimization.
• Experience in setting up and testing conversion tracking using Google Tag Manager and reporting through GA4.
• Familiarity with CRM solutions for lead tracking and quality assurance.
• Proficiency in competitor research tools such as SemRush and SpyFu.

What’s in it for you?

• A competitive salary commensurate with experience
• A dynamic and collaborative work environment
• Pension scheme
• Being truly flexible in the way we work
• 25 days annual leave that increases after 3 year, plus bank holidays and Christmas shutdown
• Giving back day for charity work or volunteering
• Fully comprehensive medical insurance
• Great culture with strong employee engagement initiatives
• Training and educational programme to support all roles and aspirations

We’re a B Corp - and diversity, equity and inclusion bring value to our business

At Modern, we firmly believe in fostering a diverse, equitable and inclusive workplace culture. We embrace diversity as we know it allows us to drive innovation and creativity. We’re committed to creating an environment where everyone feels valued, respected and empowered to bring their authentic selves to work.

As a B Corp, our commitment to diversity, equity and inclusion extends beyond hiring. We actively promote an inclusive workplace that celebrates individuality, encourages open dialogue and ensures equal opportunities for growth and development. We firmly believe that the diverse makeup of our team helps us to deliver leading strategies and innovation for our clients.

If you love the sound of Modern and you think you would be a great addition to the team, get in touch.