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Apply NowMedia Strategy Director in UK
Location:
Uk
Salary:
Hidden
Recruiter:
RocketMill Ltd
Job Hours:
Full-time
In this role you will work with some of our largest clients, building an understanding of their business’ objectives, market and audience to set the strategic direction for their approach to media. Working in close collaboration with our client leadership, media delivery, creative and analytics teams, you will lead the development of integrated media and comms plans across a diverse client portfolio.
Reporting into the Head of Strategy, this role provides the opportunity to contribute to the continued growth and development of our strategy & planning department.
Key responsibilities
- Responsible for developing media strategy - understanding business objectives, identifying priority audiences, understanding media behaviour, mapping out the customer journey and role of channels
- Creation of cross-channel media plans, aligned to a clear objectives and measurement framework
- Collaborating with our creative team to ensure that campaign concepts and executions align with planned media activations
- Ensuring media strategies and plans are aligned to your clients’ business priorities
- Presenting to senior client stakeholders
- Supporting the client leadership team in maintaining a strong working relationship with our clients
- Breaking new ground with ideas and innovations to meet our clients’ challenges and elevate RocketMill’s service offering
- Contribute to business development and marketing efforts
Skill requirements
- Experience in planning/strategy of cross-channel media campaigns
- Strong knowledge of multiple media channels e.g. search, social, display
- Experience in ATL advertising
- Strong knowledge of analytics and measurement technologies and their relative suitability for different client requirements
- Excellent communication and presentation skills
- Rigorous approach to market and audience research
- Numerate, comfortable working with data to forecast performance across channel
- Experience working with creative teams
Desirable Skills
- Hands on channel experience in an activation role
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About RocketMill Ltd
RocketMill is proud to be an independent, full-service digital marketing agency that puts its people first. As a result, we've been named the Best Company to Work For in London and the Best Agency to Work For in Q3 2023 by Best Companies.
We've also been recognised as one of Campaign’s 50 Best Places to Work (five years running!), and won Agency Team of the Year at The Drum Marketing Awards EMEA 2023.
Our client base includes Orveon, Kimberly-Clark™, The Telegraph, Dropbox, Mark Warner and HomeServe, who we partner with to deliver best-in-class results.
We believe creating long-term relationships is key to this success.
When it comes to relationships between our clients and their customers, we focus on creating value for people by enriching the experience the audience has with a brand.
We achieve long-term relationships with our staff by understanding them as people, educating them and empowering them to consistently innovate, and with passion.
At RocketMill, this focus, this heart, this success, is all made possible by putting people first.
We've also been recognised as one of Campaign’s 50 Best Places to Work (five years running!), and won Agency Team of the Year at The Drum Marketing Awards EMEA 2023.
Our client base includes Orveon, Kimberly-Clark™, The Telegraph, Dropbox, Mark Warner and HomeServe, who we partner with to deliver best-in-class results.
We believe creating long-term relationships is key to this success.
When it comes to relationships between our clients and their customers, we focus on creating value for people by enriching the experience the audience has with a brand.
We achieve long-term relationships with our staff by understanding them as people, educating them and empowering them to consistently innovate, and with passion.
At RocketMill, this focus, this heart, this success, is all made possible by putting people first.
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