Media Campaign Manager in London

Job Title: Media Campaign Manager

Client Location: Central London - Hybrid (3 days on-site)

Starting: July 2024

Salary/Pay Rate: £85.000 per annum, pro rata (PAYE)

Hours: Full-time

Duration: 6 months

We are looking for an exceptional, dynamic advertising and sponsorships Media Campaign Manager to support our tech client in executing their EMEA (mainly UK, Germany and France) campaigns to drive brand awareness and consideration.

This is a 6-month contract, offering £85.000 per annum, pro rata (PAYE).

The specific duties will include:

• Support complex, cross-channel media campaigns in EMEA that deliver on business goals and KPIs
• Collaborate with agencies, partners and internal teams. These may include creative, content, digital, sales, operations and more.
• Manage brand awareness campaigns set-up from building and generating tracking IDs, understanding user journeys, creative and audience mapping to tactics and channels, and proper tagging based on the specific KPIs and measurement framework for campaign effectiveness and performance; assist with global needs as they arise
• Partner with ad operation teams (internal and external) to ensure flawless launch across programmatic, direct, social, and strategic media partners
• Project management of custom content with key media content partners and agency(ies) of record, from kick-off, execution, launch, and post-campaign reporting
• Support development and refinement cross-functional processes, ensure project timelines are met, and manage team assets, files and provide regular project status updates
• Maintain a regular cadence of media partner executive summaries to share out with internal teams.
• Collaborate across the Global Brand Media & Sponsorships team to manage annual budget, maintain detailed channel forecasts, proactively manage deadlines and reporting requirements, and continuously update the budget trackers

Qualifications

• Proven ability in managing cross-channel media programs to increase awareness of tech brands
• 5-6+ years of overall relevant experience with some focus in B2B brand media strategy and planning, inclusive of executing channel programs in key channels such as display, social, programmatic, digital video (OTT, CTV, OLV etc.), linear TV, OOH, sports and entertainment sponsorships, and branded/sponsored thought-leadership content with leading B2B media brands and franchises
• Experience working with cross-functional teams and external partners, with a proven ability to build collaborative relationships across a matrixed organization
• Experience managing large +1M budgets, from planning, forecasting, pacing and actualization
• Deep experience and understanding of standard media metrics and KPIs used to measure digital campaigns and offline channels and understand the impact channels have against awareness goals; ability to bring in new ideas and best practices
• Understanding of ad operations, media reporting processes, media QA, media platform pixels, IAS, and UTMs. Adobe analytics and Google analytics would be an added bonus.
• Understanding of ad technology ecosystem and concepts such as ad serving, bidding platforms, ad fraud and viewability, DSPs and SSPs
• Ability to manage competing priorities, multiple tasks and multiple stakeholders, can roll up the sleeves and get stuff done; is an action-oriented and results-driven contributor
• Anticipate program needs, define scope, identify gaps, assign roles and responsibilities, develop and drive timelines and effectively communicate ideas
• A passion for metrics and data to influence decisions; experience using reporting/dashboard tools, such as Adobe Analytics and Google Analytics

If it sounds like you, apply today!

The next steps will be shared with shortlisted candidates by Monday 17th June 2024.

We're looking forward to hearing from you!

Client Description:

Our Client is an American software company that offers businesses cloud computing solutions to manage digital workflows. Their innovations have streamlined working processes for 80% of the Fortune 500 alongside over 5000 other companies around the world including American Express, Deloitte, Experian, MGM, the NHS, Vodafone, and Wayfair.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.