Marketing Specialist in Ellesmere

Location: Ellesmere

Salary: Hidden

Recruiter: hiab

Job Hours: Full-time

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As pioneers and global leader, Hiab is ambitious to write forward our success story, inspiring and shaping our industry. The world in which we operate with our class-leading products, intelligent services and innovative digital solutions is constantly changing.

Together, we keep everyday life moving to build a better tomorrow.

Purpose of the position

We are actively seeking a motivated individual who excels in a dynamic work setting to become part of our Sales & Marketing Department, taking on the role of Marketing Specialist.

This individual will be responsible for developing, implementing, and managing marketing campaigns that promote the company's products and services. The individual will collaborate with various teams, both internally and externally, in order to drive brand awareness, generate leads, engage the targeted audience.

The location for the position is Ellesmere or in close proximity and with hybrid workmode.

Main tasks and responsibilities

Develop and implement comprehensive marketing strategies to achieve business goals

Conduct market research to identify trends, competitors, and opportunities for growth

Plan, execute, and analyse multi-channel marketing campaigns, including digital, social media, email, and traditional channels

Monitor and report on the effectiveness of marketing campaigns

Create compelling and engaging content for various marketing channels, including website, blogs, social media, and promotional materials

Manage online presence and optimise digital marketing efforts, including SEO, SEM, and social media advertising

Utilise analytics tools to measure and report on website and social media performance

Ensure consistent brand messaging across all marketing channels

Implement lead generation strategies to acquire new customers

Manage and nurture leads through various stages of the sales funnel

Plan and coordinate marketing events, trade shows, and sponsorships to increase brand visibility and generate leads

Conduct market analysis to identify industry trends, customer needs, and competitive landscape

Provide insights to inform product development and positioning

Develop and manage marketing budgets effectively

Track expenses and ensure cost-effectiveness of marketing initiatives.

What you’ll need to succeed

Education:

Higher level qualification in Marketing and possesses practical marketing experience

Experience:

CRM tools - Salesforce preferred

Proven experience as a Marketing Specialist or similar role

Machinery, Lorry loader, Crane, Automotive or similar background – preferred non essential

Competencies and Skill Set:

Analytical mindset with the ability to interpret data and make informed decisions

Proficiency in marketing tools and platforms, including CRM systems, Google Analytics, and social media management tools

Creative thinker with the ability to generate innovative ideas and solutions

Ability to work independently and as part of a team

Detail-oriented and highly organised

Strong written and verbal communication skills

Familiarity with industry trends and best practices

Possess excellent I.T. skills - including MS Office and the SAP ERP System

Be confident and comfortable interfacing with other departments and stakeholders

Be self-motivated, capable of working under pressure, and able to operate with minimal supervision

Be a good team player, flexible with regards to tasks performed.

You will be part of

We offer you a position in a global organisation where you are challenged with interesting and diverse tasks. These tasks will provide a great opportunity for you to grow professionally.

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About hiab

hiab.com

🐘 Hiab is a leading provider of smart, safe and sustainable load handling solutions. Together with the most engaged people we are committed to deliver the best customer experience every day.

Hiab's premium equipment includes HIAB, EFFER and ARGOS loader cranes, MOFFETT and PRINCETON truck mounted forklifts, LOGLIFT forestry cranes, JONSERED recycling cranes, MULTILIFT skiploaders and hooklifts, GALFAB roll-off cable hoists, and tail lifts under the ZEPRO, DEL and WALTCO brands. As the industry pioneer, Hiab continues to make load handling smarter, safer and more sustainable to build a better tomorrow.

Hiab is part of Cargotec Corporation.