Loyalty Marketing Manager in Glasgow

Eden Scott is delighted to be working with a Scottish owned fast- growing, independent hospitality group with a portfolio of restaurants situated in Scotland and the North of England.

They have a robust sized marketing team and looking to add an experienced individual who join the team in a new role of Loyalty Marketing Manager.

You’ll have managed the customer journey within a rewards, subscription or loyalty programme before, ideally in a B2C environment. They have a good foundation to work with: their CRM feeds their loyalty programme and already have over 50,000 club members. Their data analyst can identify segments in their customer base for new recruitment or customers prime for increasing lifetime value.

They have core platforms to support activities, a solid view of customer interactions and looking for someone with strong technical skills, being quick to understand platform setups and maximise the functions. The development, implementation and continuous optimisation of their programme is essential. Soft skills will also be important – there are many stakeholders and departments to liaise with from sales and reservations teams to restaurant based managerial staff. To assist you’ll have designers, creatives and a digital team there to create content, copy, ideas and collateral as needed.

This is a very fast paced, but exciting environment to work in. It’s a family-owned business with a proven track record. They have 14 brands to manage, meaning an interesting and varied workload.

Skills and experience required:

• Experience of designing solid communications plans to increase customer engagement, boost retention, and maximise sales
• Ability to translate data, reports and trends to feed marketing decisions
• 4+ years of experience in loyalty marketing, hospitality membership or direct marketing, or a similar role
• Bachelor’s degree in Marketing, Economics, Advertising, or Communications or 5+ years experience in a similar role.
• Experience with CRM marketing campaigns, processes, tactics, and promotions planning and execution
• Advanced knowledge of CRM tools for reporting, campaign management, and marketing automation
• Experience with translating customer insights into successful loyalty strategies
• Excellent communication, presentation, and project management skills
• Knowledge of Microsoft Office/Google Workspace tools

What they offer in return:

• Salary DOE circa £35k - £45k
• Generous team discount across 24 restaurants
• Continual personal development and industry recognised training opportunities.
• Chartered Institute of Marketing Affiliate membership with access to CPD programme, training and industry insights & trends
• 28 days holiday, including public
• Cycle to work scheme
• A great, friendly team environment
• Easy to access city centre office location
• Competitive salary
• Workplace pension scheme

Eden Scott is dealing exclusively with this client on this vacancy so if you are keen to join this growing business, please submit your CV online or for an informal chat please call Sally on 07776 662506.