Head Of Sales in London

Location: London
Salary: £60,000 per year
Recruiter: Lime Talent
Job Hours: Full-time

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Head of Sales (On-Trade)

£60,000 - £65,000

London (Hybrid)

We are working with an independent Brewery who are looking for a Head of Sales to support the ambitious growth plans of the on-trade and wholesale channels.

This position is a key leadership role, reporting to the Founders. This position requires a strong background in the fast-moving consumer goods (FMCG) industry, as well as a passion for progress and professional growth.

The role requires a commercial, energetic, and tenacious individual with a passion for craft beer.

Key Responsibilities:

  • Deliver margin enhancing growth in your P&L
  • Manage and develop the strategy for the on-trade channel
  • Develop best-in-class relationships within the on trade channel
  • Ensure that the key brand campaigns are implemented across your customer base and deliver against the brand objectives
  • Operating as a key leader in the wider Sales team, sharing and helping to embed a culture of coaching and development that improves our commercial capability standards.
  • Coach and develop your team in key selling capabilities and account management.
  • Identify new customer opportunities and competitor threats

This role will suit someone who:

  • Has commercial experience within the FMCG industry, preferably with a focus on wholesale and on-trade accounts.
  • Proven track record of achieving sales targets and driving business growth.
  • Strong understanding of the wholesale and on-trade sectors, including market dynamics and customer needs
  • Knowledge of the beverage industry, including trends, product categories, and distribution channels.
  • Proficiency in using sales CRM software and Microsoft Office suite.
  • Ability to work independently and collaboratively in a fast-paced, dynamic environment
  • Has a passion for beer!
  • Excellent communication and presentation skills

If you think you'd be suitable for the above role, do not hesitate to apply!

Lime Talent is a recruitment agency specialising in the consumer goods industry. To view a broader selection of our current vacancies go to or call us on

By making an application to Lime Talent you confirm that you have read and agree to our privacy policy which can be found at

The Lime Talent team always review and process job applications swiftly. However due to the high volume of CVs that we receive online, we regrettably are not always able to respond to every applicant individually. If you’ve not heard from us within 5 working days, unfortunately on this occasion your application has not been successful.


About Lime Talent


Lime Talent is an international search firm focused on the recruitment of roles within the consumer goods industry. If your company operates in consumer goods, we can help you find the very best people in the market for your role. Based in Wimbledon, London, we find high quality candidates for roles across the UK and internationally. Focused purely on the consumer goods market, our proven process of delivery means we can cut through faster than traditional search firms whilst being just as thorough.

Established in 2013 we are a team of highly experienced search consultants. Each Consultant is a specialist in their field which ensures you will be working with someone who will really understand what it is you are looking for. We recruit within FMCG and consumer products for a number of blue-chip businesses, as well as working with a broad range of fast-growing challenger brands.

If you would like to learn more about what we do or would like to begin working with us on a recruitment project, please contact us today.

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