General Manager in Cardiff

Location: Cardiff
Salary: Hidden
Recruiter: Nationwide Platforms
Job Hours: Full-time

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We are currently recruiting a General Manager to work from our depot in Cardiff (Swansea also considered)

Reporting to the Regional Director, a General Managers responsibilities are to manage the P&L performance of a cluster of depots within a defined geographic area. Responsibilities include tactical sales planning, account management, cost control and operational organisation including managing a team demonstrating strong leadership and organisational skills.

In return you will receive a Competitive Salary, Company Car or Cash Allowance, 25 Days annual leave plus bank holidays, BUPA Medical, Auto Enrolment Pension scheme, Life Assurance and Lifestyle Benefits – discounts on selected high street stores

Responsibilities include:

  • Effectively manage the business development and operating requirements of the defined business area to deliver the company’s goals in terms of profitability and market leadership.
  • Define and agree annual business plans including business development, sales and service delivery targets that generate the business and financial results consistent with overall UK business objectives.
  • Establish strong people management practices across the area to attract, develop and retain key skills and competencies required for business performance.
  • Position and promote the Nationwide Platforms brand image in the area as the preferred powered access business.
  • Ensure first class service levels and that all customer related KPI’s are met.
  • Work in co-operation with the Sales Leadership team to agree trade-off between sales volumes and margins and pricing policies that match long term business objectives with tactical flexibility at client, channel and equipment level.
  • Manage the improvement of depot cluster profitability by creating an incremental improvement programme, focussing on improving the key operational drivers to drive effectiveness and efficiency of the depot(s).
  • Ensure the assets of the depot cluster are used effectively to achieve the budgeted OCF.
  • Ensure all additional revenue streams at depot level are capitalised and establish measurable objectives where they full below business expectations.
  • The ideal candidate will have/be:

  • Strong sales and/or operational leadership experience.
  • Previous P&L ownership and management.
  • Previous budgetary management experience.
  • Ability to communicate with internal and external customers to resolve issues or queries satisfactorily.
  • Driven and motivated individual with strong interpersonal skills to communicate at all levels; open minded with a strong communication skills at all levels.
  • Strong data analysis skills with the ability to spot trends and interpret data.
  • Proven experience of influencing at a senior level.
  • The ability to clarify goals and objectives to work to an agreed pattern of output and to prioritise tasks and activities.
  • The ability to maintain and improve business processes and structure.
  • Part of the Loxam Group, Nationwide Platforms are the UK's market leader in powered access with a fleet of 13,500 machines operating from 32 depots across the country, we have the operational capacity, experience and expertise to fully satisfy our customers working at height needs. Employing 1,100 staff across the UK, we have an established workforce which supports an inclusive and diverse organisation. Nationwide Platforms strongly believe that equal opportunities for our existing and prospective employees is important, and continues to build upon our culture of respect, teamwork and excellence.

    We pride ourselves on putting health and safety first in all of the products, services and support we provide. This all-embracing commitment to welfare and wellbeing is epitomised by our “Your Safety, Our Priority” programme.

    For further information please contact the Recruitment Team on 01455 206808 or


    About Nationwide Platforms


    We’re Nationwide Platforms, the UK’s market leader in powered access platform hire, equipment sales and IPAF training.

    From our 38 depots across the UK we’re proud to offer you the widest selection of powered access equipment including a complete range of scissor lifts, boom lifts, low level access platforms and both van mounted and truck mounted platforms.

    We also have access to the largest fleet of specialist equipment, such as tracked access and narrow spider machines, to fulfill all your platform rental requirements.

    To complement our access platform equipment we offer a wide range of working at height courses to include accredited IPAF Training, PASMA and health and safety courses. Visit our training site for more course information and book your next training course online.

    We believe our powered access solutions should be comprehensive, robust and safe for every single site, application and user. That’s why we’ve created a unique collaborative approach which combines the strengths of our business with closest needs to deliver a truly exclusive outcome.

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