Digital Marketing Executive in London

Company Description

Evelyn Partners is the UK’s leading integrated wealth management and professional services group, with over 186 years of experience in helping generations of people and businesses to thrive. We offer an extensive range of financial and professional services to individuals, family trusts, professional intermediaries, charities and businesses.

We provide an award-winning service for our clients by employing the best people. Join us on our mission to place the power of good advice into more hands because we believe that everyone deserves access to good advice, regardless of where they’re at in their financial journey.

An exceptional track record of growth and innovation is driven by our core values of: Personal, offering advice based on a true understanding of what matters to our clients; Partnership, working with our clients in a joined-up, collaborative way; and Performance, demonstrating a breadth and depth of advice expertise to deliver first-class results.

Read more about us and available career opportunities here:

Job Description

What you will be doing?

This position is crucial for achieving our digital marketing goals and KPIs.

We seek a dynamic and dedicated team member who is eager to provide our clients and prospects with an exceptional digital user experience.

The role involves collaborating with the current team to execute pivotal website initiatives and ensure the delivery of superior email communications to clients and prospects.

As a Digital Marketing Executive you will;

• Be a digital champion, dealing with requests from the business and wider marketing team.

• Working with line manager to action any recommendations related to SEO rankings to ensure we continually enhance our position within the search engines.

• Taking content that has been written and creating pages on the website and working with the wider marketing team to position and display the content to generate results.

• Help to advise on the best way of delivering campaigns online with support from line manager.

• Ensure any new components or features that are developed for the website are thoroughly tested before launch.

• Taking a data-driven approach, develop test and learn plans for optimising targeting, creative and marketing messages

• Review past and current campaign analytics, suggesting ways to increase loyalty and engagement

•Work with agency and the brand/UX team to develop a suite of responsive design landing pages and forms for automated campaigns aligned to digital brand guidelines and standards

EMAIL MARKETING RESPONSIBILITIES

* Support client and prospect communication manager in the delivery of a series of email communications – including service and marketing emails.

* Work with Content team, taking core content and optimising for email delivery (related links, content on page, embedded links etc)

* Extract data from internal systems to be used for email campaigns.

* Work with the Data Protection officer and compliance teams to ensure all new campaigns are fully compliant before rolling out

* Taking a data-driven approach, developing test and learn plans for optimising targeting, creative and marketing messages

* Review past and current campaign analytics, suggesting ways to increase loyalty and engagement

* Manage our suite of responsive design email templates, landing pages and forms for automated campaigns aligned to digital brand guidelines and standards

* Be a subject matter expert for internal databases used for email campaigns.

* Keep up to date with email best practice and latest trends

Qualifications

To be successful in this role, you should have

Professional Qualifications and Education

Relevant digital marketing qualifications desirable although not essential

Project management qualifications desirable although not essential

University qualification desired but not essential

Additional Information

As a colleague here at Evelyn Partners, you will have access to benefits that include:

We are proud to value the differences that a diverse workforce brings, representative of society and our clients. At Evelyn Partners we have a wide range of highly active employee resource groups and we’re delivering multiple diversity, equity and inclusion initiatives across the organisation. It is our commitment to provide a workspace where all colleagues, regardless of identity, background, or circumstance, feel respected as individuals and feel that they can achieve their full potential and work in a safe, supportive, and inclusive environment. 

We are happy to make any reasonable adjustments to accommodate for your needs throughout the application process. Please let your Recruiter know.