Digital Marketing Executive in London

The Spectator is one of Britain's oldest and most influential magazines.

Over the last 5 years our subscriber base has more than doubled in a declining market – and we intend to continue this growth trajectory in the coming years.

Our digital marketing strategy will play a crucial part in turning this aspiration into reality.

Currently our top of funnel generates in excess of 3m unique users per month and digital acquisitions account for more than 90% or all subscription orders.

Digital marketing is essential in driving new subscriber acquisitions and increasing customer retention (which in turn also leads to growth).

The key objectives are to generate additional subscriptions, enhance the customer experience and to ultimately deliver revenue growth.

An exciting position has become available for a Digital Marketing Executive to join our marketing team.

Reporting to the Head of Acquisitions, the role will support the subscriptions marketing team to execute the digital marketing strategy, across a range of channels including social media, email marketing and website optimisation.

Role responsibilities:

• Working with key stakeholders to execute an integrated marketing strategy to drive both print and digital edition subscription acquisition using marketing best practice
• Maintaining a weekly digital marketing schedule of acquisition email campaigns, referral marketing campaigns and social media acquisition activity. Keeping track of activity through a campaign schedule document
• Monitor the success of digital subscription acquisition marketing activities through appropriate measurement and evaluation and review with digital marketing manager making recommendations for improvement
• Regularly review and optimise automated email programs, such as our welcome series, to maximise customer engagement and retention
• Assist with the implementation, maintenance and evolution of a CRM database
• Maintain the company’s online funnel report, as well as other key reporting documents which feed into the Digital Marketing Manager and other senior management
• Input into the PPC/Paid social campaigns
• A/B testing website banner creative
• Assist with data quality control
• Feedback to the Head of Acquisitions and Marketing Team on digital trends, areas of opportunity and any emerging concerns that require attention

Required skills and experiences:

The relevant candidate should have experience across a range of digital channels.

Essential:

• Strong analytical skills, with a proficiency within Excel
• Fast learner with the ability to think on your feet
• A digital native with experience across a range of digital marketing channels (web based, social, email etc.)
• Excellent attention to detail
• Experience working with an ESP (e.g. Mailchimp / Adestra) and with reporting tools
• Great team-working skills as well as self-motivation
• Strong communication and influencing skills
• Educated to a degree level or equivalent, preferably with a marketing or business-related qualification
• A natural flare for writing and communicating
• Knowledgeable on all things digital, keeping up to date with trends and best practice

Desirable:

• Previous experience in a subscriptions marketing environment
• Good working knowledge of web analytic tools such as Google Analytics
• Experience utilising social media scheduling and listening tools
• Understanding of A/B testing methodology
• Basic Photoshop / InDesign skills

To apply:

Please email your current CV to , together with some thoughts on what you could bring to the role.

Please also include your current salary and, if applicable, your notice period.

The deadline for applications is Friday 5 July, and if you haven’t heard from us by Friday 12 July, please assume that on this occasion you haven’t been selected for an interview.