Digital Marketing Executive in London

As the global leader in travel SIM card and eSIM technology, Sim Local has established a prominent presence in the travel sector, providing over 4 million connections worldwide.

With major offices located in Dublin, London, and New York, we stand as one of the largest mobile connectivity providers globally.

We are looking for a dynamic and digitally savvy Digital Marketing Executive to join our direct-to-consumer team.

This role focuses on leveraging our substantial European retail presence to amplify our online brand visibility and drive digital engagement.

As a Digital Marketing Executive, you will be instrumental in converting in-store customers to our digital platforms, increasing online sign-ups for marketing permissions, and building our online community via our retail customer base.

Key Responsibilities:

• Lead the digital transformation of retail customer interactions, focusing on migrating our in-store customer base to our online website and app after they have made a purchase in-store.
• Plan and execute digital marketing campaigns aimed at encouraging retail customers to register for online marketing permissions.
• Develop and maintain a digital-first events calendar and marketing strategy that aligns with our consumer objectives, promoting online engagement through our in-store interactions.
• Collaborate with Commercial, Design, Marketing, and Product teams to deliver integrated digital campaigns that resonate with our target audience.
• Establish and monitor digital performance metrics, providing regular reports and insights to optimise campaign effectiveness and user engagement.
• Work closely with Commercial Operations to implement and execute digital strategies within the retail setting, ensuring a unified marketing approach that integrates both online and offline initiatives.
• Work closely with the Paid Media and Product team to optimise digital customer journeys and enhance user experiences, aligning them with broader business and digital strategy goals.

About You:

• Proven experience in digital marketing, especially within a retail or consumer-focused industry, with a strong portfolio of successful digital campaign management.
• Exceptional project management skills, capable of leading multiple digital initiatives and campaigns concurrently.
• Innovative and strategic thinker with the ability to devise effective digital solutions to marketing challenges.
• Excellent interpersonal and communication skills, capable of fostering collaboration across diverse teams and with external partners.
• Robust analytical abilities, adept at leveraging data to drive decisions and adapt digital marketing strategies effectively.
• Experience with digital marketing tools and platforms, with a keen understanding of digital marketing trends and customer behaviour online.
• Travel to each of our airport stores regularly across Europe is a requirement.

This role is ideal for a candidate who is passionate about digital innovation and eager to drive the digital transition in customer engagement from traditional retail to online platforms.

To apply for this position please forward your CV to: