Digital Marketing Executive in Aylesbury

Part of Fintel plc , Defaqto is one of the UK’s most trusted sources of financial product and market intelligence, supporting financial institutions, intermediaries and consumers to make smarter financial decisions.

We are seeking an aspiring digital marketer to join a rapidly scaling business at an exciting stage in our journey.  If you answer 'YES!' to these three questions then we'd love to hear from you:

1.  Are you seeking the next step in your digital career and keen to move into a growth role in a highly respected and well-recognised FinTech company where you can really take ownership of your role and drive improvements?
2. Do you have excellent knowledge of Search Engine Optimisation with proven analytical abilities to interpret data and make informed marketing recommendations?
3. Are you looking for a hybrid role where you can combine working from home with collaborating with Marketing team colleagues onsite in our Haddenham office?

The Opportunity

As Digital Marketing Executive at Defaqto, you will be responsible for supporting the development and execution of our digital marketing strategies to increase our online presence, optimize our website to better serve our audiences and meet our business objectives.  

The Role

1. Supporting the creation and execution of a comprehensive digital marketing plan in alignment with business objectives.
2. Planning and delivering digital campaigns across various channels including social media, website and email.
3. Optimising our website to support SEO goals and deliver the content strategy, aligning with brand messaging.
4. Implementing and refining plans to improve website performance and increase conversion rates.
5. Monitoring, analysing and reporting on digital campaign performance using analytics tools to guide future marketing strategies.
6. Maximising existing and new contact data sources, creating nurture journeys for all stages of the marketing funnel, as well as management of contact preferences.
7. Collaborating with internal teams and external partners to ensure cohesive and integrated marketing efforts.
8. Regularly reviewing and optimising digital marketing strategies, incorporating feedback and new technologies as appropriate.

Our Essential Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• Excellent knowledge of SEO and general digital marketing principles and tools.
• Proficient in using marketing automation and CMS tools, such as Marketing Dynamics and Concrete.
• Proficient in using web analytics tools, such as Google Analytics, and online advertising platforms, such as LinkedIn.
• Strong analytical abilities to interpret data and make informed marketing recommendations.

As well as the experience and qualifications noted above, we are looking for:

• Self-starters
• People who are happy to take the initiative

 Additional notes: this is a hybrid role where the team tend to be in the office 2 or 3 days each week (normally Tuesday, Wednesday or Thursday). There is plenty of free onsite parking and also within a short walk of Haddenham and Thame Parkway railway station, which runs from London Marylebone to Oxford.

Fintel plc and all the businesses within it adopt a zero-tolerance approach to discrimination on any of the protected grounds in the Equality Act 2010.

We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to h ave a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do.

For these reasons we strongly en courage suitably qualified applicants from a wide range of backgrounds.