Digital Copywriter in London

Ripjar specialises in the development of software and data products that help governments and organisations combat serious financial crime.

Our technology is used to identify criminal activity such as money laundering and terrorist financing, enabling organisations to enforce sanctions at scale to help combat rogue entities and state actors.

Team Mission:

Our mission is to elevate brand awareness and drive revenue growth through innovative marketing strategies that captivate audiences, foster customer loyalty, and amplify the influence of our brand in the marketplace.

What you'll be doing:

As Digital Copywriter, you'll craft compelling and action-oriented emails for nurturing and campaign purposes, and setting up automated sequences to strengthen our pipeline.

You'll engage with prospects via email and phone to drive conversions, collaborate with Sales and Events teams for email outreach, and conduct thorough research to tailor content to target audiences.

Managing social media platforms, assisting in copywriting across various mediums, and utilising A/B testing and data analysis to optimise copy effectiveness are also key responsibilities.

With a focus on accuracy and clarity, you'll ensure all content resonates with audience needs and aligns with Ripjar's brand voice.

This role will be reporting to the VP of Marketing and working alongside the Marketing Operations Manager, Content Marketing Manager, and Events Marketing as part of the same team.

Key Tasks:

• Write engaging, persuasive, and action-driven emails for nurturing and other email campaigns, as well as set up automated email sequences to help build Ripjar's pipeline.
• Follow up and engage with prospects who have enquired about Ripjar's products to drive conversions via email and phone.
• Collaborate with the Events Marketing and Sales teams to promote events through email outreach campaigns and other marketing initiatives.
• Conduct research and work closely with the marketing, sales, and product teams to identify target audiences and segments, and create email campaigns and other content that resonate with target audience needs and desires.
• Manage Ripjar’s social media accounts including LinkedIn and Twitter.
• Assist in copywriting across a wide range of deliverables including emails, social media posts, event assets, webinars, landing pages, product collateral, presentations, press releases, SEO content, and more.
• Utilize A/B testing and data analysis to continuously refine and enhance the effectiveness of copy.
• Dive deep into research to fuel copy with data-driven insights and facts.
• Proofread, edit, and rewrite copy as needed to ensure accuracy, clarity, and consistency.

Requirements

Key Skills:

• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Proven experience as a marketing copywriter or similar role in a B2B or technology company.
• Proficiency in email marketing platforms (e.g., Marketo or Outreach) and CRM software (e.g., Salesforce) would be beneficial.
• Strong analytical skills and the ability to interpret and apply data insights to copywriting efforts.
• Strong experience in the B2B or technology industry would be preferred.

Benefits

Why we think you’ll love it here.

• Base Salary between £30,000-£40,000 per year DOE.
• 25 days annual leave, rising to 30 days after 5 years of service.
• Hybrid working option for employees. Minimum of 2 days a week in the office
• Company Share Scheme.
• Life Assurance.
• Private Family Healthcare.
• Employee Assistance Programme.
• Access to the O’Reilly Learning and Development platform to support your personal and professional growth.
• Company contributions to your pension.
• Enhanced maternity/paternity pay.
• The latest tech including a top of the range MacBook Pro.
• Offices in Cheltenham, London, and Bristol.
• There is a well-stocked pantry with food, snacks and drinks when in the office.

Ripjar’s Commitment to Diversity

“Diversity is essential in the way we operate.

Having people from different backgrounds, genders and experiences ensures that we make decisions with a truly global perspective.

Diversity gives us strength in our technology, analysis and relationships.

” - Maria Cox, Head of People Operations