Copywriter in London

The Job:

Purpose of Post:

The JAQ Group is one of the UK's leading and fastest-growing direct-to-consumer e-commerce groups comprised of 4 (soon to be 5) brands.

In the past 12 months, we’ve grown over 100% Year on Year with The Essence Vault, our primary brand, being a key driver.

We are looking to add to our team of dedicated A-players based in London to continue to drive forward our mission and support the growth of our latest brand launches through the rest of 2024 and beyond.

Due to recent growth, we’re expanding our team to support future efficient growth across our channel mix.

Reporting to our Head of Retention and Senior Copywriter, our Copywriter will be an integral part of driving best-in-class cross-channel execution.

You will be responsible for creating engaging and persuasive copy that delivers a clear and concise message, driving action from our customers and across various channels.

We seek a creative thinker with exceptional communication skills and a proven track record of crafting persuasive copy that drives users to convert.

As a natural storyteller, you will support with bringing our brand and product to life across channels and mediums.

An individual who is adaptable to different tones of voice, mediums, campaigns and objectives.

With the ability to balance sales-led copy and brand identity to ensure that our written execution drives conversion, whilst elevating our positioning.

Key duties:

• Partner with growth, retention, product and brand stakeholders to craft compelling copy for a range of in-house brands across various channels and mediums - with a key focus on email and SMS.

• Adapt tone of voice to fit different brands and channels as required to ensure continuity and consistent elevation.

• Work closely with the marketing and creative teams to develop and further refine brand voice.

• Connect the dots (in words) between retention marketing, performance marketing, product, and brand to ensure a cohesive user experience.

• Produce a range of short and long-form copy that aligns with brand tone of voice and drives high user action rates.

• Analyse customer response data to refine messaging and optimise for performance improvement.

• Contribute to developing content strategies, including ideation, research, and planning.

• Stay informed about the latest industry trends and best practices in email marketing and copywriting, and leverage this knowledge to drive continuous improvement.

• You have taken on (and excelled at) further project responsibilities by thinking bigger picture across our marketing mix, consistently bringing new ideas to the table.

• You have been an integral part in bringing one of our new brands to life - helping to translate initial brand identity and positioning to channel-level copy that is aligned whilst driving conversion.

• These duties outline the core responsibilities expected from the Copywriter role at JAQ Group, emphasizing creativity, adaptability, collaboration, and a commitment to driving business results through effective communication.

Other Duties

Undertake any other duties as required, that are within the competence of the post.

General

• Ensure that you treat those with whom they come into contact in a courteous and respectful manner in accordance with the Dignity at Work Procedure.
• You are required to adhere to and promote the Equal Opportunities Policy throughout the course of your employment.
• You must maintain high standards of personal accountability.
• You must co-operate with others on health and safety policies and procedures.
• You must comply with the no smoking policy.

Jaq.

Group is committed to equality of opportunity and to selection on merit.

Applicants will be subject to AccessNI checks.

The Person:

Specification

Essential

Education Attainments

Job Experience

A Minimum of 3 years of experience as a Copywriter, preferably with a focus on conversion-led copy for email marketing, social media, and e-commerce sites.

Proven track record of writing compelling copy that drives action for a DTC e-commerce brand, agency, or group (or within a vertical with heavily transferable learnings)

Specialist Knowledge / Skills

Exceptional writing and editing skills, with a keen eye for detail and a deep understanding of the principles of marketing and advertising.

Ability to capture brand voice and adapt messaging across various target audiences.

Strong research skills to ensure all copy is accurate and credible.

Proficiency with email marketing platforms and knowledge of email marketing best practices (preferred).

Ability to manage multiple streams of work at one time confidently and in an organised manner

Excellent communication and presentation skills, with the ability to present ideas and receive feedback effectively.

Disposition

Demonstrates complete ownership of successes and failures

Exhibits natural storytelling ability to bring creative visions to life

Possesses an entrepreneurial mindset with a strategic perspective and adaptability

Maintains a proactive, problem-solving approach

Shows exceptional attention to detail

Confidently builds and sustains long-term relationships with team members and external partners

Effectively motivates others to meet deadlines and ensures accountability

Self-manages and prioritizes tasks efficiently

Circumstances

Flexible and adaptable.

Able and willing to work additional hours when required