Copywriter in London

Copywriter

Location: London, Uk

Why choose Tag?

We are the long-standing, production partner of choice that has helped brands across borders and cultures for over half a century achieve their business goals.

With 2,700 experts in 29 countries across the world, we are a global team of collaborators, innovators, and motivators.

We pride ourselves on creating empowering, safe, and supportive environments for all our employees, regardless of race, gender, sexual orientation, ability, or any other defining factor.

We embrace difference through diversity of thought, experience, and expertise to maximise potential and bring the greatest benefits for our people and our clients.

We can’t bring big ideas to life without exceptional people.

At Tag, we respect individuality and the power of the collective.

We want people to be themselves, unafraid to voice ideas, no matter how big they are or who they come from.

In June 2023, Tag was acquired by dentsu Group, Inc, though we remain a distinct brand that is led by David Kassler, Tag Global CEO, headquartered in London.

As dentsu’s acquisition of Tag significantly expands content delivery capabilities, Tag’s expertise to deliver personalized, omnichannel content in real-time and at-scale for clients remains unparalleled across the entire customer journey, unlocking marketing effectiveness and efficiency.

Tag and dentsu bring together our innovation and technology infrastructure to help solve clients’ toughest challenges.

United in business acumen, we share similar core values, company culture, and embrace a vision “to be at the forefront of people-centric transformations that shape society”.

dentsu was founded over 120 years ago and proudly counts nearly 72,000 employees around the world.

Job Description

The copywriter is responsible for the creation of original written content in all forms of commercial mediums.

As a member of the creative team the copywriter aides and supports the design team in campaign development and develops acute messaging that is clearly written and compelling to the desired target audience

Job Qualifications:

• B.A. Degree, preferably in English or Writing. A combination of work experience and education could be substituted
• 2-3 years in editing and/or creative writing
• Excellent customer service skills
• Excellent written and verbal skills
• Highly organized
• Must be able to work independently
• Acute attention to details
• Keen knowledge of grammar
• Ability to prioritize workload

Responsibilities

• (* denotes an “essential function”)
• * Provides overall quality control for printed and digital copy
• *Checks the flow of client’s materials for consistency and appropriateness of verb tenses, transitional phrasing, continuity of thoughts and support of statements
• Incorporates client’s edits
• Resolves queries with the client
• Corrects spelling, punctuation and grammar
• Proofreads final copy
• Formats citations, references and footnotes according to client’s style guide/manual
• Provides feedback regarding the overall effectiveness of content
• Rewrites sentences when necessary
• Works with designers to ensure projects meet departmental and brand standards on a daily basis
• * Ensures that messages match the medium and are communicated in the most effective manner possible
• *Establishes strong relationships across departments
• *Writes clear, persuasive original copy
• *Understands client needs, the consumer experience, marketing strategy and operational capabilities
• Contacts client to discuss overall goal of project, as needed
• Learns about client’s products/services, the target audience, competitors’ activities
• Works with designers and art director to develop creative ideas and concepts
• Amends or revises written content in response to feedback from clients or creative director
• Writes new copy to support customer and internal communications, e.g., solicitation, email, invites, website
• Attends project kick-off meetings, as needed, and stays up-to-date on current/upcoming projects
• Works closely with key stakeholders to identify and keep current on branding strategy and standards

As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.