Associate Director in UK

We look for smart and resilient problem solvers; for creative minds; for individuals who want to push boundaries; to look at things from different angles; and connect the dots in a way others can't.

Our employees come to us to work with some of the world’s best-known brands, businesses and influential people, helping our clients identify and tell meaningful stories that drive real change, and genuine connection. Love & Work is our foundation because we do what we love, and we love what we do. Many of our alumni have gone on to run their own top 150 agencies; to lead the communications and marketing for well-known global brands; and are leaders in their fields of expertise.

We pride ourselves on the ability to assemble teams of passionate specialists from all over the world with a huge variety of backgrounds, all experienced in solving tricky problems. As an equal opportunity employer, we encourage all applicants to apply, regardless of race, religion, origin, gender, sexual orientation, age, marital status, or disability. Freuds Group strives to ensure a sense of belonging for all; we’re proud to support and utilise a diverse range of thoughts and perspectives in the teams we build as well as the work we create. Our belonging behaviours are built on the foundation of Collaboration, Connection, Empathy & Understanding and Allyship, these pillars are entwined into our daily life and are one of the markers for how we measure both company and individual success.

The Team

We are a team of over 80 consumer specialists focused on building and protecting brands. We build in-culture, impactful earned communications programmes for our clients that create real-world impact.

We help brands understand the cultural playground they can and should show up in, enabling them to leverage cultural conversations with authenticity and confidence and be clear on how their contribution to culture will play out consistently and with impact over time.

For almost 40 years we’ve done just that. Placing brands inside culture with meaning, matching them to partners, people, causes and places through the power of insight and connectivity. It’s through this knowledge and experience that we now recognise the shifting complexity around getting inside culture today and the reason why we are evolving our approach.

We work on global, EMEA and UK campaigns for clients including KFC UK & I, McCain UK and Global , Danone Global and UK (across brands evian, Volvic, Actimel, Activia), The National Lottery, Samsung EMEA, Warburtons, Nike, Mars Wrigley (brands including Skittles, extra, Maltesers), Mars Food and Mars Petcare

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The Role

We are looking for a culturally connected, strategically minded and action orientated associate director with big consumer brand experience. We need a motivated leader with 10+ years’ experience of inspiring teams to deliver fame making campaigns that deliver impact in earned and social, that appeal to Gen Z audiences and excite both clients and agency staff. We want someone with the charm, smarts, counsel and proactivity to manage senior clients, large agency teams and form part of the senior team within consumer brands at freuds.

We value connectivity, hustle and collaboration. We want high energy, motivational leadership and ambition.

Responsibilities

• Big brand experience within an agency environment
• Ability to inform and influence integrated comms strategies, and knowledge and confidence to articulate the power of earned in an interagency collaborative working group
• Deep understanding of new media earned media strategies to maximize reach and engagement of campaigns across social, content creators and publications
• Ability to manage a response to a client brief end to end, directing and project managing from taking client brief to delivery of presentation. You will have excellent presentation skills, deck writing capabilities and ability to collaborate with the necessary specialist strategy and creative team to build the response
• You will be able to manage six-figure plus campaigns, lead and inspire a team to deliver above and beyond expectations
• Problem solver, calm in a crisis, solutions focused to ensure campaigns are delivered in time, within budget and on target
• Must have operated as a primary, day to day client lead responsible for the smooth running of the account
• Should be comfortable running meetings and playing an active role alongside our partners across the integrated marketing mix freuds offers
• Providing immediate communications support for senior clients including acting as the primary contact for out of hours assistance when needed
• Proactively nurturing and building internal and external networks of influential contacts from journalists, content creators, influencers, talent, and other relevant third parties
• Line managing and mentoring junior team members, including responsibility for their evaluation and professional development

Skills & Competencies:

• Ideally have a minimum of 10 years’ experience in consumer brand communications
• Seasoned and confident client handler with experience of advising at senior levels
• Excellent time management skills, and the ability to work in a fast-paced, high pressure environment, managing your own work and that of others
• Experience in a senior management role leading people and teams, and a track record in industry leading consumer brand campaigns
• Excellent written and verbal communication skills, and the ability to influence clients and colleagues
• Enthusiasm and a ‘can-do’, proactive attitude.
• Ability to interact with and gain the trust of senior clients and colleagues
• Knowledge and ability to articulate a POV on the role of earned, the future amongst a fragmented media landscape and the drive to constantly challenge and evolve how things are done to improve through innovation