Analytics Director in London

We’re building a thriving Social operation within our agency, working across a growing number of brands - from McDonald’s, to Skoda and Morrisons. We’re looking for someone to set up and lead the social data & analytics function - ensuring that we have the best approach to generating insights; measuring performance and optimising our outputs.

As the ‘go-to’ person for social data, you will have a proven track record in this space; a passion for turning data into insights, and an appreciation for the content which it all ties back to.

What you’ll be doing:

Your core responsibilities will include:

• Analytics leadership – you will be in charge of leading all social analytics projects across the agency with confidence and agility. You will lead the growth of the function and team over time.

• Reporting – you’ll lead quarterly / monthly reporting across the business to ensure our social work is delivering on its KPIs - this will involve building the dashboards as well as collecting, cleaning, visualising and then presenting the data.

• Social Insight generation – you will work with our social strategists to conduct data-led analysis of conversations and competitor activity, defining trends & topics to inform content.

• Data storytelling – you will be an expert in translating data into simple and compelling narratives for peers and clients; weaving together multiple data points to create actionable insights.

• Best practice – you will be responsible for creating processes and templates that can be used across clients, to build efficiencies for you and your team.

To be successful in this role you will need:

• High Level Data Analytics skills - you will be highly proficient in data collection, cleaning and transformation techniques - as well as data visualisation.

• Social obsessed – you’ll obviously have a passion and love for data, but crucially, you’ll be equally passionate about the world of Social and all it entails.

• Social listening & analytics tools - you’ll be fluent in all key data analysis tools - like:
  • Social listening tools e.g. Netbase Quid, Brandwatch
  • Web analytic tools e.g. Google Analytics, Adobe Analytics, SimilarWeb
  • Social networks native analytic tools e.g. Meta Business Suite, TikTok Analytics, YouTube Studio

• Leadership experience - you’ll have 4/7 year’s of experience in a senior Analytics position. Ideally you will have worked in a creative agency environment.

Leo Burnett has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
• AGENCY DISCOUNTS , onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man”

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page  which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).#LI-Hybrid