Thread is a clothes discovery service and personalised shop that makes it easy for people to dress well. We were founded in 2012 by three guys who wanted to dress well but found shopping to be a chore. There were too many options, and it was too hard to find new ideas for what to wear that would suit them specifically.

By blending the expertise of stylists with smart AI, we built a much better, more personalised clothes shopping experience. One that provides individually tailored outfit ideas and style advice, plus a personalised shop with over 1,000 of the world’s best brands in one place. No subscription. Always for free.

Along the way, we’ve raised £25M in funding from investors in the realms of tech, artificial intelligence and fashion, including Beringea, Balderton Capital, Demis Hassabis and Mustafa Suleyman (co-founders of Google-owned DeepMind), Andrew Jennings (former president of Saks 5th Avenue), Edgar Bronfman Jr. (former owner of Warner Music), Guy Hipwell (former head of online at Harrods and Liberty) and Shakil Kahn (founding investor in Spotify).