Founded in 1997, The Araca Group is a vertically integrated theatrical producing and merchandising company, with offices in New York, Los Angeles, Las Vegas, London, and Sydney. Araca works closely with both new and established partners to activate fan engagement through merchandise experiences. Each activation is carefully tailored to support the brand's marketing strategy, generate revenue, and enhance the overall entertainment event.

As theatrical producers, our mission is to create entertainment that is artistically compelling to our audiences and financially successful for our investors. As merchandisers, our mission is to excite and engage our partners' audiences by delivering the highest quality products through innovative and strategic distribution channels.
Some of our clients include: Wicked, The Book of Mormon, Hadestown, Cobra Kai, SEGA, Blumhouse, Outlander, The Masked Singer, Lionsgate, and Jeopardy. For more information go to www.araca.com.