We are a provider of proven, highly effective online marketing applications that use intelligent technology to significantly improve our clients’ online customer targeting and results.

At Smarttplay we are passionate about helping businesses – both large and small – to maximise the effectiveness of their online marketing and selling.

Key to this is for businesses to properly understand who their target audience is. – It is likely that the target audience (or target customer base) is, in reality, a spectrum of targets. For example, if the business is an online clothing retailer, the target audience can be split into Men, Women, Children, differentiated by age, 4 seasons…. The list can go on.

The point though is that splitting the target audience into smaller ‘sub-targets’ can massively improve the effectiveness of an online marketing campaign.

We help businesses of all different shapes and sizes to improve their customer reach through more defined targeting.