Reid started life in Australia by bringing well designed, high quality bikes direct to the public through our own retail stores in. After setting sights on global distribution in 2014, Reid is now not only one of Australia’s most popular bike brands, we are available in over 500 retailers across more than 20 countries around the world.

Reid has built a world-class team of skilled and passionate design and specification staff with global bike industry experience. From design through to sourcing, production and quality control, Reid now has control over every step it takes to build a great bike.

Our Vision:
To be the bicycle brand of choice for Lifestyle, Urban Utility and Performance riders around the world through exceptional design, manufacture and distribution.

How?
By creating bikes people love to ride at competitive prices

Why?
We believe that by giving customers a better product and buying experience, we can help to grow the global bike riding community

Reid also now operates a successful design and supply business, helping other brands bring their bike ideas to life. If you are a brand looking for a manufacturing partner, reach out to us and see what we can do for you.

Freedom to move.
We’re Reid. We believe that on two wheels, so much more can happen in life. Reid is for everyone united by a desire to do things differently. Whether about town, commuting to your city job, climbing the winding country roads, or bombing down a coarse mountain incline, we’re here to give you everything you need to get out there and explore your freedom the way you want to.

For Reid, freedom is key. It doesn’t matter who you are, what you’re into, whether you ride for fun, or enjoy getting technical. It doesn’t matter if you cruise, commute or carve your way down the mountainside. What matters is your freedom to move.

Go where you want. On your terms. At your pace. To your beat.