We know what makes an awesome product because we share the little passions and BIG obsessions that inspire our customers.

Born in Brighton, UK, oozing creativity from every pore, we want to share our obsessions with as many as we can all across the world. With thousands of products from 25 years of experience and more than 200 million delighted customers in over 80 countries, we are now spreading the good vibes… around the world with our homes across Europe, LA Australia and Hong Kong.

At the heart of our business are our talented squad of designers, developers, marketers and accountants leaving no stone, Frog Princess, X-wing Fighter, Wizarding Wand or Unicorn, unturned to create the next kick-ass consumer goods!

We are hard-wired into the fiercest entertainment LEGENDS and coolest trends. Loved & trusted by our customers because they know that we are literally crazy about servicing the hell out of them.

But what really lights our fire is sharing our passion with a whole new generation of customers and fans globally!

Our mission is to creating winning lifestyle products that put a smile on the faces of our customers globally!