Worldpanel by Kantar
Experts in understanding global shopper and consumer behaviour, to inspire brand growth. We provide continuous shopper monitoring and advanced analytics to inform your retail and marketing strategies, enabling you to make smarter decisions, to shape a better world for consumers.

About us
As part of Kantar, the world’s leading marketing data and analytics company, Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour across the globe.
We are shopper-centric, continuously monitoring the purchase and usage behaviour through the largest omnipanel in the world. With unparalleled datasets, pioneering technology and expert analysts, we partner with brands and retailers of all sizes, empowering them to reimagine what’s possible, and change the landscape to create a better, healthier, more sustainable and inclusive world.
This extensive breadth and depth of data is delivered by MyWorldpanel, a cloud-based platform, currently deploying worldwide, to provide the most intuitive and efficient way to analyse the data and simulate scenarios, uncovering behavioural truths at the speed of life.
Our vertical expertise includes consumer goods, retail, ecommerce, foodservice, beauty, home, fashion, footwear, media and entertainment, mobile, home appliances, books, home improvement, toys and gift cards.
We deliver a holistic market measurement, giving brands and retailers the power to spot emerging trends and respond quickly to changing behaviour.
Kantar Worldpanel – Understand people, inspire growth.

About Kantar
Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.