Established in 1965, IFF is a social and market research agency who helps people make better informed decisions.

We help partners achieve their objectives and overcome challenges through tailored and independent research, shaping our methodology to the issues and audiences you wish to target.

What we think makes IFF special is:
- Our collaborative and flexible approach, with a focus on partnership
- Our human-first culture where we treat our people and our partners as inidividuals, recognising the value each person brings, and that our needs differ
- Our combination of research expertise and deep sector understanding; meaning our partners receive more impactful research, and our people, a diverse skill set.

We specialise in providing insight to support nine core sectors:

- Business & Enterprise
- Education, Learning & Skills
- Energy & Environment
- Financial Services
- Health & Wellbeing
- Higher Education
- Housing
- Regulation
- Work & Welfare