Hg2 Content Lab is a digital content agency specialising in premium and boutique brands. Our services include content strategy, tone of voice/brand voice creation, content creation, transcreation and translation.

Our team of writers have written for some of the world's most well-regarded newspapers and magazines and create beautifully written, intelligent and engaging content that is on-brand, and demonstrates a substantial return on investment.

We currently offer transcreated and translated content in French, German, Spanish, Italian, Russian, Portuguese, Brazilian Portuguese, Traditional and Simplified Chinese.

Hg2 was born out of the A Hedonist's guide to... series of high-end travel guides, which focused on the best hotels, restaurants, bars, cafes, clubs, shops, sights, sports and spas in over 50 cities around the world.

Past and present clients include: Aston Martin, Avis, Corinthia Hotels, Fever-Tree, Insight Vacations, Killik & Co, Red Carnation Hotels, Rocco Forte Hotels, Sipsmith, Trafalgar Travel, Tumi, Virgin Atlantic, Zipcar (UK & North America)