CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society. We support, develop and represent marketers, organisations and the profession all over the world. Our ability to award Chartered Marketer status recognises a marketer’s commitment to staying current and abiding by a professional Code of Conduct. While our diverse range of training courses and world-renowned qualifications, enable modern marketers to thrive in their roles and deliver long-term success for businesses.

With 130 CIM study centres, in 36 countries, delivering our world-renowned qualifications and over 90 training courses, we’re uniquely able to improve marketing capability at an individual and business level.

Whenever and wherever we represent our members and industry, we maintain these brand values which reflect our Royal Charter status:

Collaborative
We engage with our stakeholders and encourage collaborative networks, creating effective partnerships with key organisations.

Passionate
We act as ambassadors on behalf of the profession by continually driving awareness of marketing’s value and making a positive impact on our customers.

Purposeful
We maintain a strong focus on our external landscape, evaluating our own effectiveness and seeking to improve and shape the profession for the future.

Relevant
We constantly review our customers and their evolving work environments, adapting our offering accordingly.

Responsible
We promote responsible marketing and best practice across the profession, seeking to inspire public confidence and safeguard the wider society.