A great pair of brows is more than just a great pair of brows. A small but mighty detail that can make the difference between blending in and standing out, at BBBLondon we live, breathe and believe in the transformational power of brows.

Established by founder Vanita in 2004, BBBLondon was created as a solution to the lack of expert threading services in London. A Londoner but having spent time in India, where basic brow care is a built-in part of every Indian woman’s beauty routine, Vanita sought to share the secret of the ancient Indian art of threading with British . Blink fast became the leading authority on brows in the process and, quite literally, changed the face of brow care forever.

20 million brows, an edit of the best beauty essentials and over 15 salons across the UK, New York and Paris later, we think we’ve earned the right to say that we understand those all-important arches. With you from brow bar to beauty bag and beyond, we’re here to help you look and feel your best. We like to think of it as you-shaped brow care.