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Responsibilities It will be your responsibility to support the business in all aspects of the management and delivery of HMUK’s social media platforms. Specifically: - Lead HMUK’s social media presence across paid and organic in line with Hyundai’s brand aspirations, brand identity and marketing campaigns.
- Set the longer-term strategy for HMUK’s social media presence based on insight and business requirements.
- Manage creative and content from brief to sign off.
- Lead influencer marketing campaigns.
- Manage reporting and analysis of all social media campaigns.
- Manage day-to-day social media community management and engagement.
- Maintain adherence to ‘earned, owned, paid’ approach across social media with full integration with the wider marketing and PR teams.
- Support retailer’s social media presence with retailer marketing teams.
- Ensure brand consistency across all output working with colleagues from across the organisation.
Personal Specification - Ability to craft compelling copy with excellent eye for detail.
- Excellent English verbal and written communication skills.
- A passion for social media and demonstrable results of managing branded social channels.
- Strong project management skills (budget, timings, outputs, thinking ahead / anticipation).
- Understanding of the automotive marketplace and a genuine enthusiasm for cars.
- A sound understanding of performance marketing across paid social.
- Experience of managing external agencies and suppliers.
- Excellent cross-functional collaboration skills, ability to impact outcomes in a fast-paced environment.
- Willingness to learn: keen self-starter who stays on top of social media developments.
- Flexibility and nimbleness: the ability to adapt and flex as marketing plans evolve.
- Analytical: must be able to pull insights and measure the performance from data reports and listening tools.
- Organised: must be able to work solus and collaboratively to handle a high and diverse workload.
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