SEO / PPC Specialist in SheernessSEO / PPC Specialist in Sheerness |
||||
|
Location: Sheerness Salary: Hidden Recruiter: Relocruitment Date Advertised: 2024-06-08 |
||||
|
|
||||
|
Relocruitment are delighted to be working alongside one of the leading refinishing companies in the manufacturing paint world. They have a strong presence in the body shop world and pride themselves on their family-like company culture. Due to their continuous growth, they are now seeking an experienced SEO / PPC Specialist to join their busy team based in Kent. With a global presence focused on North America, the chosen candidate will assist the Head of Marketing in entering the American market. The ideal candidate will have a strong understanding of both search engine optimisation (SEO) and pay-per-click (PPC) advertising, with a proven track record of managing successful campaigns for websites targeting the UK and North American markets. This is a great opportunity to join an expanding company who are offering career growth, professional development and a great working environment. This is a full-time, office based role, working hours are Monday – Friday, 7:30am – 4:30pm with the occasional possibility to work from home. Key Responsibilities:SEO Strategy and Execution: * Develop, implement, and manage comprehensive SEO strategies tailored to the UK and North American markets. * Conduct thorough keyword research and analysis to identify opportunities for organic growth. * Perform on-page and off-page optimisation, including meta tags, content optimisation, link building, and technical SEO. * Monitor and analyse SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs. * Stay up-to-date with the latest SEO trends, algorithm updates, and best practices. PPC Campaign Management: * Plan, execute, and optimise PPC campaigns on platforms such as Google Ads, Bing Ads, and social media advertising networks. * Conduct keyword research and selection for PPC campaigns, ensuring relevance and high ROI. * Create ad copy and landing pages to improve click-through rates (CTR) and conversion rates. * Monitor campaign performance, analyse data, and adjust strategies to meet KPIs and ROI targets. * Provide regular reports on campaign performance, insights, and recommendations for improvement. Collaboration and Communication: * Work closely with the content and design to ensure consistent and effective marketing strategies. * Liaise with key stakeholders to understand business objectives, provide regular updates, and present performance reports. * Collaborate with the marketing team to integrate SEO and PPC efforts with other marketing initiativesQualifications and Skills: * Proven experience as an SEO/PPC Specialist or similar role. * In-depth knowledge of search engine algorithms, ranking factors, and the latest SEO best practices * Hands-on experience with Google Ads, Bing Ads, and social media advertising platforms. * Proficiency in using SEO and PPC tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and similar * Strong analytical skills and ability to interpret data to make informed decisions. * Excellent written and verbal communication skills * Ability to manage multiple projects and meet deadlines in a fast-paced environment * Experience with website analytics tools e. g. Google Analytics and A/B testing tools * Familiarity with HTML, CSS, and JavaScript is a plusBenefits: * Profit share scheme after successful probation * Opportunities for career growth and professional development * Supportive work environment * Monday- Friday 7:30am – 4:30pm * Company Pension scheme * Lunches provided on occasions * Access to online training and development platform * 28 days holiday, including statutory Bank Holidays Read More |
||||